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Red Arrow International sells “The Taste” to PRIME Television New Zealand

Singapore/Munich, December 5, 2012. At ATF, it's all about the taste. PRIME Television New Zealand has picked up the broadcasting rights for the U.S. version of cooking competition show "The Taste". ABC has ordered nine episodes of "The Taste" in which famed foodies Nigella Lawson and Anthony Bourdain head a distinguished panel of four judges to pit America's most skilled cooks against one another. "The Taste" was created by Kinetic Content, Red Arrow's US production company led by Chris Coelen. "We are delighted to include 'The Taste' in PRIME's schedule for 2013 as it brings enormous value to our lifestyle lineup," said PRIME Channel Manager Kathy Wright. "Food and lifestyle programming is a popular part of our prime-time viewing and Nigella Lawson has been a familiar face for our viewers for many years, so we are very much looking forward to introducing our audience to her latest venture with Anthony Bourdain in this fantastic new competition series," she said. Yan He, Regional Sales Director Asia and Pacific at Red Arrow International says, "This exciting blend of competition and cooking really hits a nerve! Here at ATF, buyers love 'The Taste' and I'm thrilled that now the Kiwis get a chance to watch it on PRIME." The Taste
For the first time ever, Anthony Bourdain and Nigella Lawson are teaming up to get down to what truly matters: the way the food tastes! Our culinary superstars are going back to basics: the taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. Our superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together who to eliminate. "The Taste" has already been picked up by FOX for India, Australia's Nine Network and M6 in France. About PRIME
PRIME is a national, free-to-air network, which began broadcasting in New Zealand on 30th August 1998.  Some of the channels most popular shows include PRIME NEWS - FIRST AT 5.30, Top Gear, River Cottage, The Crowd Goes Wild, Doctor Who, Man vs. Wild and Midsomer Murders. In 2012 PRIME announced a multiyear deal with CBS giving Prime exclusive free-to-air broadcasting rights in New Zealand to a broad range of new series from the Hollywood Studio including Elementary, Vegas and Beauty & The Beast.  PRIME is also the home of critically acclaimed series Downton Abbey and True Blood, as well as quality British drama.  PRIME regularly features a variety of well-known cooks and chefs including Nigella Lawson, Rick Stein and Gordon Ramsey and PRIME's proud to include a variety of locally produced content in its schedule from lifestyle shows to the topical political series Back Benches.  PRIME reaches more than 91% of NZ homes and is fully owned by SKY Network Television. PRIME is currently available to New Zealand consumers on four broadcast platforms: analogue terrestrial with 91.3% coverage; SKY Digital with 100% coverage; Freeview terrestrial with 75% coverage and Freeview satellite with 100% coverage. For further information, please visit PRIME's web site at Kinetic Content
Santa Monica-based Kinetic Content focuses on creating and producing multiplatform, multigenre content for the global market.  Run by CEO Chris Coelen ("Secret Millionaire", "Wife Swap", "Don't Forget the Lyrics"), Kinetic is backed by Red Arrow Entertainment, a subsidiary of Europe's second-largest broadcasting group, ProSiebenSat.1 Media. Kinetic boasts exclusive programming ventures with UK broadcasters Channel 4 and STV, and is the American creative partner for companies from international format luminaries Charlie Parsons (creator of "Survivor") and Dick de Rijk (creator of "Deal or No Deal"). Red Arrow International:
Red Arrow International (formerly: SevenOne International) is the worldwide programming sales company of Red Arrow Entertainment Group. By marketing the group's projects and third-party producers, Red Arrow International offers an extensive portfolio of fictional and factual programming plus a strong format line-up. Led by Jens Richter, Red Arrow International is a gap financer and secures international co-production and co-financing partners. Launched in January 2010, Red Arrow Entertainment Group combines a dynamic and growing group of 18 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ("You Deserve It"; "Deal or No Deal") and Omri Marcus ("Eye Contact"). Red Arrow Entertainment Group is a ProSiebenSat.1 Group company which belongs to Europe's leading media groups, reaching more than 62 million TV households. Contact: ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1199
Fax      +49 [89] 95 07-91199

Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-2322
Fax      +49 [89] 95 07-92322
Email: Press release online:

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