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Red Arrow International: “The Taste“ goes to M6

Munich, October 24th, 2012. It's all about the taste! French network M6 orders MIPCOM's hottest new property "The Taste" for local production. In the brand new cooking competition show four top-notch chefs rely only on their taste buds to find the next superstar chef. "The Taste" was created by Kinetic Content, Red Arrow's US production company led by Chris Coelen. Aline Avedikian, Regional Sales Manager France of Red Arrow International, says, "'The Taste' introduces a new generation of cooking shows: the combination a thrilling competition with the most important thing in cooking - the taste. I am absolutely excited about the cooperation with M6 and the pick-up of 'The Taste'." In the U.S., ABC has ordered eight episodes of "The Taste" in which famed foodies Nigella Lawson and Anthony Bourdain head a distinguished panel of four judges to pit America's most skilled cooks against one another. The Taste Our culinary superstars are going back to basics: The Taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. The superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together whom to eliminate. About M6 Group: Established in 1987 around the M6 Channel, over the years the Métropole Télévision Group has become a powerful multimedia group offering a wide selection of programs, products and services which are available across the most diverse range of media: television, internet and mobile phone, etc. The Group's two free, general interest television channels are watched by the widest TV audiences given their innovative programs which transcend all genres: news, sport, film, series, magazines and entertainment. As the second leading commercial channel on the market, M6 channel's service offering is further enhanced by W9, a leading DTT channel. The family of pay TV channels enriches the M6 Group's program offering given the significant presence of these channels across all broadcasting platforms. On the strength of its brands and its content, the M6 Group has progressively expanded its business activities, and its diversification now accounts for nearly 40% of its sales. It now gives off an increasingly strong image as a content editor heavily focused on new digital technologies. About Red Arrow International: Red Arrow International (formerly: SevenOne International) is the worldwide programming sales company of Red Arrow Entertainment Group. By marketing the group's projects and third-party producers, Red Arrow International offers an extensive portfolio of fictional and factual programming plus a strong format line-up. Led by Jens Richter, Red Arrow International is a gap financer and secures international co-production and co-financing partners. Launched in January 2010, Red Arrow Entertainment Group combines a dynamic and growing group of 18 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ("You Deserve It"; "Deal or No Deal") and Omri Marcus ("Eye Contact"). Red Arrow Entertainment Group is a ProSiebenSat.1 Group company which belongs to Europe's leading media groups, reaching more than 62 million TV households. About Red Arrow Entertainment Group Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of 18 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ("You Deserve It"; "Deal or No Deal") and Genetic Entertainment ("Home Sweet Hotel"; "Don't Panic"), and a leading program distribution house. Contact:

ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
Email: Red Arrow International
Isabelle Fedyk
Medienallee 6
D-85774 Unterföhring
Phone +49 [89] 95 07-2320
Fax +49 [89] 95 07-2321
Isabelle.Fedyk Press release online:

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