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Red Arrow International: VTV3 in Vietnam picks up second season of “You Deserve It”

Munich, June 17, 2014. Vietnamese broadcaster VTV3 has secured rights to a second season of Red Arrow International's "You Deserve It". With season 2 of the game show premiering in late June, the first season of "Vi ban xung dang" ("Because You Deserve It") has consistently been over VTV3's channel average. Created by Dick de Rijk - the mastermind behind "Deal or no Deal" -  for ABC, "You Deserve It" is the first game show where a contestant plays for someone else - someone who deserves it. Jamie I, Senior Sales Manager, Asia at Red Arrow International says: "'You Deserve It' is feel-good TV at its best - and the Vietnamese audience loves it. I'm absolutely delighted that season two is now under way." You Deserve It
Dick de Rijk's "You Deserve" is the first game show where a contestant plays for someone else - someone who deserves it. Through several rounds of exhilarating quiz-play, contestants can win a fortune and change the life of one special person. And the best part of all is that the deserving person has no idea any of this is going on! Each show culminates with a hidden camera team handing over a check in an emotional and eye-watering finale. Red Arrow International
Red Arrow International is a leading worldwide programming sales-house with a broad selection of scripted, factual and format titles from Red Arrow's global portfolio of production companies, outstanding third-party creators and digital-content partners. In addition, Red Arrow International is a prolific co-producer and provides substantial production financing to a wide array of highly-acclaimed scripted and non-scripted projects. Recent global highlights include: "Bosch" (Amazon), "Lilyhammer" (Netflix); "Betty White's Off Their Rockers" (NBC), and "The Taste" (ABC). With offices in Munich, Los Angeles and Hong Kong, the company has global reach and distributes content to over 180 territories around the world. Led by co-MDs Irina Ignatiew and Henrik Pabst, Red Arrow International is part of Red Arrow Entertainment Group, which also includes: 15 production companies across 9 countries; Los Angeles based MCN, Collective Digital Studios; and creative partnerships and joint ventures with STV, Screenz, Sync Media and One Three Media (Mark Burnett / Hearst). Red Arrow Entertainment Group is a wholly owned subsidiary of the ProSiebenSat.1 Group, one of Europe's leading media groups. Contact: ProSiebenSat.1 Group
Susanne Brieu
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1137
Fax      +49 [89] 95 07-91137

Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-2322
Fax      +49 [89] 95 07-92322
Email: Press release online:

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