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Datum:
19.06.2013
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Red Arrow International’s “Benidorm Bastards” to launch in Czech Republic

Munich, June 20th, 2013. Nova - the number one broadcaster in the Czech Republic - acquired remake rights to Red Arrow International's "Benidorm Bastards". "Sígři ve výslužbě" (local title) will air Thursdays at 9.30pm, debuting June 27th.  "We are really happy we gained the 'Benidorm Bastards' license and we can bring Czech version "Sígři ve výslužbě" to our viewers. This show has been awarded with many international prizes and that's the sign of quality, which Czech audience will appreciate for sure," says Nova program chief Alex Ruzek. Shakira Hoffmann, International Sales Manager CEE at Red Arrow International says: "Sales all over the world. Terrific ratings on NBC and ITV1. Multi-award Winner. Our 'Bastards' have an amazing track record and I am convinced our seniors will charm Czech audiences in no time." Benidorm Bastards
They're old. They're rude. They're funny. International Emmy and Rose d'Or winning "Benidorm Bastards" is an outrageous hidden camera show following seven senior citizens whose mission is to roam the streets and blow the minds of as many young people as they can. Created by SHELTER, "Benidorm Bastards" has already been sold to more than 20 countries, including "Betty White's Off Their Rockers" (NBC/US), "Pensionärsjävlar" (Kanal 5/Sweden), "Old Ass Bastards" (ProSieben/Germany), "Benidorm Bastards" (RTL 4/The Netherlands), "Rollator Banden" (SBS/Denmark), "Bingobanden" (TV Norge/Norway), "Batrani si Nelinistiti" (TV 2/Romania), "Off Their Rockers" (FOXTEL/Australia) and "JeulGeoUn In Seng" (tvN/South Korea). About Nova
Nova Group is the biggest commercial television group in the Czech Republic and TV Nova is one of the most successful commercial TV stations in Europe. Nova Group is part of media group CME and operates seven channels, five FTA (TV Nova, Nova Cinema, FANDA, SMÍCHOV, Telka) and two paid channels (Nova Sport and MTV), and provides the top rated programming on the Czech market through a mix of its own strong local productions, foreign acquisitions, entertainment shows and its flagship main television news that generates, on average, 47% audience share in the 15-54 target group this year. Some of the best performing shows on TV Nova included the long running fiction series Rose Garden Medical Clinic 2 (Ordinace v růžové zahradě 2), which this year in average achieves 42% share in 15-54 twice a week in prime time. Also successful is long running daily soap, The Street (Ulice), which has seen a resurgence in viewership during 2013 and is currently seeing regularly near 36% share in 15-54, against two news programs on competing televisions. Nova Group operates Voyo.cz as well, a video-on-demand service that offers content from Nova Group's library through its catch-up TV system, access to sport and music events, live streaming and advanced previews of TV broadcasts. Nova Group also operates the popular Czech website portfolio, where the flagship is news video server TN.cz. 
The General Director of Nova Gropu is Jan Andruško. About Red Arrow International
Red Arrow International is a leading distributor with an extensive scripted, factual and format slate, guaranteeing a strong portfolio with programs by Red Arrow Entertainment Group and third party producers. Red Arrow International has a unique expertise in packaging, co-financing and co-producing international drama, such as Netflix' first original drama "Lilyhammer" and "Jo", starring Jean Reno. Red Arrow International boasts a strong track record in building format franchises like "Benidorm Bastards" with 25 local versions including NBC's "Betty White's Off Their Rockers", and "The Taste", ABC's highest in-season unscripted debut since 2011. Led by Jens Richter, Red Arrow International has a global reach with sales to over 150 territories and offices in Munich, Los Angeles and Hong Kong. Red Arrow International is part of Red Arrow Entertainment Group, incorporating 17 TV production companies spanning 9 countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1 Group, one of Europe's leading media groups. Contact: ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1199
Fax      +49 [89] 95 07-91199
Email:  Stefanie.Prinz@ProSiebenSat1.com

Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-2322
Fax      +49 [89] 95 07-92322
Email:  Isabelle.Fedyk@@redarrowinternational.tv Press release online:

www.redarrowinternational.tv

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