Red Seven Entertainment: ProSiebenSat.1 Group Sets Up New Production Subsidiary
Munich, May 14, 2008. The ProSiebenSat.1 Group has set up a new production company, Red Seven Entertainment. Red Seven Entertainment will be producing light entertainment programming for the pan-European TV group. Additionally, the new company is to develop talents and build names for artists in cooperation with the Groups stations. By establishing a separate production company for nonfiction entertainment, the Group also intends to facilitate its access to programming rights and to improve the use of its portfolio of original and acquired rights. Light entertainment concepts are especially well suited for interactive exploitation on multiple platforms. The production of web content will be another major focus of the new company.
Red Seven Entertainment is a wholly-owned subsidiary of ProSiebenSat.1 Media AG, and is headquartered in the Munich suburb of Unterföhring. Jobst Benthues, 38, is its Managing Director. Until further notice, Benthues will also remain Head of Entertainment and Deputy Managing Director at ProSieben.
Said Guillaume de Posch, CEO of the ProSiebenSat.1 Group: Producing content is a core component of our strategy. Our aim in establishing Red Seven Entertainment is to be able to realize concepts for light entertainment programming ourselves while continuing sourcing programming from external producers. Im delighted that Jobst Benthues, who has the necessary credentials and experience, will now be making a substantial contribution to programming for the Group with Red Seven Entertainment.
Red Seven is part of the Group Content Acquisitions & Production unit, led by Jan Frouman, Executive Vice President Group Content Acquisitions & Production. In an expansion of his role, Frouman will be responsible for managing and developing the Groups acquisition, production, distribution, and format development businesses. In addition to Red Seven, these include Producers at Work, SevenOne International, Group Programming Acquisitions, and the Groups multi-country production and format development initiatives.
Jobst Benthues has been with ProSiebenSat.1 since 1995. He has been Head of Entertainment at the TV station ProSieben since 1997, and Deputy Managing Director there since 2007. He is in charge of such programs as Quatsch Comedy Club, various Michael Mittermeier productions such as Zapped and Back to Life, Erkan und Stefan, Popstars, Kalkofes Mattscheibe, Stromberg, Sarah und Marc in Love, Germanys next Topmodel, Extreme Activity, Stars auf Eis, Märchenstunde, Dr. Psycho, Switch, The next Uri Geller, TV total, all major TV total events and Beat your Host with Stefan Raab. Many of these programs have received multiple awards, including the German Comedy Award and the Grimme Award. Jobst Benthues has personally received the German Television Award three times, in 1999 for TV total, and in 2007 for Stromberg and Beat your Host.