REN TV in Russia acquires Red Arrow International’s “The Taste”

Munich, April 3rd, 2013. It's all about the taste: Red Arrow International sold the format rights to "The Taste" to Russian Free TV Broadcaster REN TV. Originally commissioned by ABC, "The Taste" scored the channel's highest debut in two years. The US version features famed foodies Nigella Lawson, Anthony Bourdain, Brian Malarkey and Ludo Lefebvre as distinguished panel of judges as they look for America's most skilled cook. "REN TV is constantly growing and developing its primetime broadcast. When we found this format in the market, we could not pass by without taking notice of it, because it would perfectly fit the development strategy for our current primetime content, i.e. a well-established TV format known as 'Adskaya Kukhnya'. As we go forward, we plan to adapt the successful 'The Taste' format. We are pretty confident of success, we are certain of attracting new, younger audiences to our primetime content, using 'The Taste' as the flagship format in our primetime broadcasting" says Andrey Praslov, General Producer at REN TV. Shakira Hoffmann, International Sales Manager CEE at Red Arrow International, says, "The love for food and cooking is universal. Combine this passion with a thrilling competition and superstar judges and you get a terrific prime time show. I am delighted that Russia will be one of the first territories in CEE to pick up 'The Taste'". Created by Kinetic Content, Red Arrow's US production company, "The Taste" is executive-produced by Chris Coelen, Matilda Zoltowski, Emma Conway, Anthony Bourdain and Nigella Lawson. Sales of "The Taste" include FOX for India, Australia's Nine Network and M6 in France.

About "The Taste": For the first time ever, Anthony Bourdain and Nigella Lawsonare teaming up with Ludo Lefebvre and Brian Malarkey to get down to what truly matters: the way the food tastes! Our four culinary superstars are going back to basics: the taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. Our superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together who to eliminate. About REN TV REN TV is one of the largest private Russian TV channels, with a potential audience of more than 120 million viewers, a member of National Media Group - one of the largest private media holdings in Russia, which consolidates the assets of key segments in the Russian media market. REN TV has always been called "different" with regard to the products that it offers to the viewers and with regard to the grid as well. At the moment the peculiarity of REN TV grid is based on the fact that it is actually not afraid of experiments. REN TV is following the world's mainstream of TV series and shows and offers to the viewers the variety of the best and most popular shows like "Supernatural", "Spartacus", "Game of Thrones", "Hell's Kitchen" etc. About Red Arrow International Red Arrow International is a leading distributor with an extensive scripted, factual and format slate, guaranteeing a strong portfolio with programs by Red Arrow Entertainment Group and third party producers. Red Arrow International has a unique expertise in packaging, co-financing and co-producing international drama, such as Netflix' first original drama "Lilyhammer" and "Jo", starring Jean Reno. Red Arrow International boasts a strong track record in building format franchises like "Benidorm Bastards" with 25 local versions including NBC's "Betty White's Off Their Rockers", and ABC's "The Taste". Led by Jens Richter, Red Arrow International has a global reach with sales to over 150 territories and offices in Munich, Los Angeles and Hong Kong. Red Arrow International is part of Red Arrow Entertainment Group, incorporating 18 TV production companies spanning 9 countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1 Group, one of Europe's leading media groups. Contact: ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
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Phone  +49 [89] 95 07-1199
Fax      +49 [89] 95 07-91199
Email:  Stefanie.Prinz@ProSiebenSat1.com

Red Arrow International
Isabelle Fedyk
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D-85774 Unterföhring
Phone  +49 [89] 95 07-2322
Fax      +49 [89] 95 07-92322
Email:  Isabelle.Fedyk@@redarrowinternational.tv Press release online:

www.redarrowinternational.tv