SevenOne International: "Benidorm Bastards" wins Golden Rose for Best of 2010 and Best Comedy at Rose dOr

Munich, September 23, 2010. SevenOne International´s smash hit "Benidorm Bastards" (produced by SHELTER) sweeps the Rose dOr: the hidden camera show wins the "Comedy" category as well as the Golden Rose for best program of the whole competition.

The jury said: "This program is so much more than a candid camera show, it is a prime-time ratings winner that has taken the most undervalued element of society and given them the power of the punch line. Benidorm Bastards proves that this type of humour is ageless."

Jens Richter, Managing Director SevenOne International: "We are more than thrilled by the success of Benidorm Bastards at the Rose dOr, one of the worlds most prestigious entertainment festivals. Benidorm Bastards is the hottest comedy show right now: its a rating hit in Belgium and in the Netherlands and has been sold to more than 20 countries instantly."

The Rose dOr Festival, held in Lucerne, Switzerland, draws the best of the year's entertainment television programming. The "Comedy Award" focuses on excellence in sketch comedy, panel comedy and improvisation comedy programmes including comedy specials. The Golden Rose for "Best of 2010" is given to the best program in the 2010 Competition from among all programmes within and across all categories of the Competition.

Benidorm Bastards
"Benidorm Bastards" is an outrageous hidden camera show that follows 7 senior citizens whose mission is to roam the streets and blow the minds of as many young people as they can In Belgium, its country of origin, the show has exceeded the channels average by up to 284 percent with market shares of up to 27.9 percent (viewers 18-44). In the Netherlands, the first international adaptation of "Benidorm Bastards" outperforms RTL 4s channel average by up to 250 percent with a market share of up to 36.8 percent (20-49) on Saturdays at 8:05 p.m. prime-time. The show has already been sold to more than 20 countries, including France, Spain, Germany, Greece, Israel, throughout the Middle East and Scandinavia.









SevenOne International
SevenOne International is the worldwide programming distribution house of ProSiebenSat.1 Groups Red Arrow Entertainment Group. Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships, alongside SevenOne International. The ProSiebenSat.1 Group is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time and mini-series as well as magazines and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The companys headquarter is located in Munich/ Unterföhring.
Press contact:
ProSiebenSat.1 Media AG
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 95 07-1199
Fax +49 (89) 95 07-91199
Email:
Stefanie.Prinz@ProSiebenSat1.com

SevenOne International GmbH
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 95 07-2322
Fax +49 (89) 95 07-92322
Email:
Isabelle.Fedyk@
SevenOneInternational.com