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Datum:
13.09.2010
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SevenOne International: Extreme Activity is premiering on Estonia´s Kanal 2

Munich, September 14, 2010. The game show "Extreme Activity" is about to debut in Estonia. SevenOne International has sold the family entertainment format to Kanal 2, the country´s Free TV market leader.

Starting on September, 17 at 20:30 the weekly prime time show will be airing as a local adaption under the title "Sõnasõda", which can be roughly translated as "War of Words".

Jaanus Noormets, Acquisitions Executive Kanal 2: "Throughout the years we have aired various local versions of world-class game shows and when we saw Extreme Activity it seemed a really good fit for our channel as well."

Axel Böhm, Regional Sales Director / International Fiction Acquisitions SevenOne International: "We cannot wait to win over Estland viewers. They will love to see their favourite celebrities in action. I am absolutely positive the show will have the entire family roaring with laughter."

Extreme Activity
Its the guys against the girls, the ultimate battle of the sexes! In "Extreme Activity" (developed by Constantin Entertainment) two celebrity teams, three men against three women, compete on an entirely new and thoroughly extreme level. The game show consists of 10 rounds where the celebrities take turns, each having 90 seconds to either draw, describe or pantomime terms that are shown to them on a monitor or communicated via earphones.

Kanal 2
Launched in 1993, Kanal 2 is the oldest commercial TV channel in Estonia. It has been the leading and most-watched TV channel in Estonia since 2006. Whereas Kanal 2 focuses on original local programming ranging from TV series to game shows, its programme is a mix of everything: cinematic features, foreign hit series, reality series as well as documentaries are also regular mainstays. Additionally, Kanal 2 has aired local versions of internationally popular formats such as "Strictly Come Dancing", "Family Feud", "The Price is Right" and "Psychic Challenge".

SevenOne International
SevenOne International is the worldwide programming distribution house of ProSiebenSat.1 Groups Red Arrow Entertainment Group. Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships, alongside SevenOne International. The ProSiebenSat.1 Group is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series as well as magazines and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The companys headquarters is located in Munich/Unterföhring. Press contact:
ProSiebenSat.1 Media AG
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 95 07-1199
Fax +49 (89) 95 07-91199
Email:
Stefanie.Prinz@ProSiebenSat1.com

SevenOne International GmbH
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 95 07-2322
Fax +49 (89) 95 07-92322
Email:
Isabelle.Fedyk@
SevenOneInternational.com

Press release online:
www.sevenoneinternational.com

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