SevenOne International secures rights to Belgian comedy hit show “What if?”

Munich, September 21, 2011. SevenOne International has secured distribution rights to Shelter's latest hit show "What if?". Debuting on 2BE in March 2011, the prime-time sketch comedy show scored market shares of up to 13.1 percent (viewers 18-54), doubling the channel average. "What if" has already been sold to the biggest channel in the Netherlands, RTL 4. A second season has been ordered for Belgium. "What if?" is a imaginative roller coaster of sketches immersing viewers in life as it could be! Each sketch begins with a question that starts with "What if". What if Barbie were a real woman? What if the Titanic had never sunk? What if rock stars became butchers? Henrik Pabst, Director International Format Acquisition and Regional Sales Director Benelux, Scandinavia & UK: "Shelter and SevenOne International have proven to be a strong team and I am very pleased we join forces again. 'What If' is a hilarious sketch show we cannot wait to present to our buyers. Hats off to Tim and his amazing team for creating another comedy hit show." Tim Van Aelst from Shelter: "It is great to partner again with SevenOne International. 'What If' is easy to adapt because it has one very solid basic idea that tickles your imagination and most of all makes you laugh! This is definitely our best show so far." Shelter is also the creator of "Benidorm Bastards", which has been sold to more than 20 countries, including the UK (BBC 1). In the US, NBC has ordered 12 half-hour episodes of "Benidorm Bastards" (local title "Off Their Rockers"), which will be hosted by seven-time Emmy Award winner Betty White. Kinetic Content will produce "Off Their Rockers". What if?
What if car mechanics were honest? What if people were more concerned with their spirituality? What if everyone loved art? In this brand new comedy show, the 16 to 18 short and witty sketches per episode are divided into three different categories: punch line sketches, build-up sketches and street interviews. A group of ten actors make up the cast for the first two groups of sketches, while the people in the street interviews are randomly chosen. SevenOne International
SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat.1 is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The company is headquartered in Unterföhring, just outside of Munich. Contact:
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
Email: Stefanie.Prinz@ProSiebenSat1.com Isabelle Fedyk
SevenOne International
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
Email:
Isabelle.Fedyk@SevenOneInternational.com Press release online:
www.sevenoneinternational.com