SevenOne International sells Benidorm Bastards to TV Norway and SBS Denmark

Munich, December 07, 2010. SevenOne International´s smash hit "Benidorm Bastards" is taking over Scandinavia. Building on its success in Sweden, where the local adaptation "Pensionärsjävlar" is already on air on Kanal 5 since November 1, the hidden camera show will launch next spring in Norway and Denmark. "Bingobanden" will premiere on TV Norway on March 9, 2011 at 9.30 p.m., while the "Rollator Banden" will make fun of the youngsters on SBS Denmark in March 2011. All Scandinavian adaptations are broadcast weekly and are produced by Zodiaks production company Mastiff.

Caroline Kusser, Regional Sales Director / Format Acquisitions SevenOne International: " am more than thrilled by the success of Benidorm Bastards in Sweden, where the show scored an all time high in its 10 p.m. time slot. Its the hottest comedy format right now."

Lars Beckung, Program Director, Kanal 5 Sweden: "We love it. It's warm and edgy at the same time and empowers the main characters in a unique way. It's strong both in our young demos and charmingly also our strongest 60+ show."

Eivind Landsverk, Program Director, TV Norway: "This is a great format with huge potential."

Anne Christensen, Program Director, SBS Denmark: "A very fresh and different take on candid camera with easy access and high potential."

Benidorm Bastards
The Rose dOr winning "Benidorm Bastards" (produced by SHELTER) is an outrageous hidden camera show that follows 7 senior citizens whose mission is to roam the streets and blow the minds of as many young people as they can. In Belgium, its country of origin, the show has exceeded the channels average by up to 284 percent with market shares of up to 27.9 percent (viewers 18-44). In the Netherlands, the first international adaptation of "Benidorm Bastards" outperforms RTL 4s channel average by up to 250 percent with a market share of up to 36.8 percent (20-49) on Saturdays at 8:05 p.m. prime-time. The show has already been sold to more than 20 countries, including France, Spain, Germany, Greece, Israel, South Korea, throughout the Middle East and Scandinavia.

SevenOne International
SevenOne International is the worldwide programming distribution house of ProSiebenSat.1 Groups Red Arrow Entertainment Group. Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships, alongside SevenOne International. The ProSiebenSat.1 Group is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time and mini-series as well as magazines and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The companys headquarter is located in Munich/ Unterföhring. Press contact:
ProSiebenSat.1 Media AG
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 95 07-1199
Fax +49 (89) 95 07-91199
Email:
Stefanie.Prinz@ProSiebenSat1.com

SevenOne International GmbH
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 (89) 95 07-2322
Fax +49 (89) 95 07-92322
Email:
Isabelle.Fedyk@
SevenOneInternational.com

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