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Datum:
23.01.2011
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SevenOne International Sells Dick de Rijks You Deserve It to U.S. Network ABC

Munich, January, 24. SevenOne International has sold the TV game show format, You Deserve It", to ABC in the United States. Created by Dick de Rijk, the mastermind behind "Deal or No Deal", "You Deserve It" is a product of the partnership between de Rijk and Red Arrow Entertainment Group, a ProSiebenSat.1 Group company founded in 2010 to aggressively build out a leading portfolio of international production companies, creative partners and global formats. Kinetic Content, Red Arrow's US production company led by Chris Coelen, is producing the show for ABC. De Rijk, Coelen, and Kinetics Matilda Zoltowski (Dancing with the Stars) will Executive Produce.

Jens Richter, Managing Director of SevenOne International, said, ABC is the perfect home for the family show You Deserve It. This is the first show developed under our partnership with Dick de Rijk and we are thrilled that we were able to sell it straight off to the United States, the worlds most important television market.

Chris Coelen, CEO Kinetic Content, said: You Deserve It delivers a fresh new twist, combining an emotional story of a deserving recipient with dynamic and tense game play that stands on its own. Were exited to be able to launch the show with an amazing team of collaborators and a terrific broadcast partner.

Dick de Rijk said: "People want to see more than anonymous contestants winning huge amounts of money. You Deserve It is an emotional and thrilling rollercoaster. With the slogan Its Better to Give Than to Receive this could very well introduce a new game show genre which has ABC written all over it!

You Deserve It
The first game show where a contestant is not playing for himself but for someone else, someone deserving it. In this emotional game show, contestants have to recommend the beneficiary for whom they want to play in order to potentially win a fortune and make this the turning point in the life of a special person. The beneficiary does not have the faintest idea about what is going on. Until we surprise this person in an eye-watering finale and reveal the big check with a hopefully life-changing amount of money. To achieve that, the contestant has to go through 10 nail biting clue questions, each offering 10 clues. Clues do not come for free. They cost money. Sometimes a pleasant measly sum. Sometimes a disastrous amount of cash. Everything depends on the contestant's knowledge and intuition.

SevenOne International
SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat1 is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The Company is headquartered in Unterföhring, just outside of Munich.

Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships and a leading program distribution house. Red Arrow Group production companies comprise Producers at Work, Magic Flight Film, Redseven Entertainment, Sultan Sushi Belgium, Sultan Sushi Netherlands, Snowman Productions and Kinetic Content, combined with a co-production agreement with Granada Media Australia. Also included in its portfolio are partnerships with Dick de Rijk (Deal or No Deal and Set for Life), Omri Marcus, Genetic Entertainment, and between Redseven Entertainment and Phil Gurin ('Miss USA and 'Singing Bee'). These are accompanied by the talent agency Redseven Artists and the worldwide distribution company SevenOne International. Contact:
Stefanie Prinz
Corporate Communications
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
E-mail: Stefanie.Prinz@ProSiebenSat1.com

Press Contact:
Isabelle Fedyk
SevenOne International
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
E-mail:
Isabelle.Fedyk@ProSiebenSat1.com

Press release online:
www.sevenoneinternational.com

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