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Germany's next Topmodel

HOW OUR VALUE CHAIN AROUND #GNTM MAKES THE SHOW SUCCESSFUL

"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.

»Joyn is a guarantor for local video«

Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.

Daisy Rosemeyer-Elbers, Vanessa Frodl und Nathalie Galina

How synergies between video-on-demand and free-tv lead to success

The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.