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The success story of our ProSiebenSat.1 Audio Unit as the leading sales force in the German-language podcast market
Marco, 2025 was a year of great change for ProSiebenSat.1. MFE-MEDIAFOREUROPE has been the new majority shareholder since September. You've been the new Group CEO since October. How have the first few months been for you?
Today, podcasts are no longer limited to the audio feed. Increasingly, they are becoming the starting point for modern creator strategies, giving rise to video podcasts, social content, community formats, and additional reach across a wide variety of platforms. This benefits not only creators, who can expand their content and communities across channels, but also advertisers, who gain new opportunities to reach target audiences in relevant, high-quality environments across various channels.