Banijay secures Red Arrow International’s hit show “The Lie” for France

Munich/Cannes, April 7, 2014. Air Productions, a Banijay Group company, has acquired "The Lie" - the first quiz show without questions. Following a deal brokered by Banijay International, Air Productions, headed up by founder and popular host Nagui, will develop the format for French audiences. Developed in the UK by STV, TV3 and GroupM Entertainment, "The Lie" has been a huge hit with Irish audiences, exceeding the slot average on Irish channel TV3 by up to 32%. A second season has already been commissioned. Tobias Schulze, Senior Sales Manager, France at Red Arrow International says: "Air Productions is a leading player in the world of game shows and entertainment - they are the perfect partner to produce 'The Lie'. This unique concept has already won over audiences across Scotland and Ireland - we're delighted that Air Productions in France will now add to those successes." Fanny Baudry, Global Acqusitions Manager, Banijay International, says: "We are thrilled to develop the French adaptation of 'The Lie' together with Red Arrow. The game show space is very competitive and the very straight-forward gameplay of 'The Lie' immediately caught our attention. This is a very unique and effective game show, Nagui and his team at Air Productions are proud to bring it to French viewers." About The Lie
Can you separate fact from fiction? Faced with two statements, can you identify which one is a lie? How about if there are 3 statements or 4, or 5, or 6? This brand new game show gives a team of 2 contestants the chance to win big money - all they have to do is survive an incredibly tense series of rounds, risking an increasing amount of money on their ability to spot "The Lie". In each round, the pair faces a series of statements in a chosen category - from pop culture to current affairs. There is only one lie, but as the contestants get closer to the jackpot, the number of true statements increases and, with it, the number of pitfalls. Wrongly identify truth as fiction, and you may leave with nothing. But with knowledge, teamwork, strategy and a little bit of luck, you may win "The Lie" and walk away with the jackpot. Air Productions
Air Productions was founded in 1993 by Nagui, one of France's most popular hosts. Since then, he has produced Taratata, Frances's premiere live music show which has now been running for over 15 years. Air Productions also produces Les Victoires de la Musique, the biggest music prize-giving of the year, and its various spin-offs Les Victoires de la musique classique and Les Victoires du Jazz. Also a producer of a great number of game shows and entertainment programmes for the past 15 years (Everybody's Equal; Don't forget your toothbrush;, The Vault…), Air Productions is currently diversifying its content through magazines and fiction. Banijay International
Banijay International is a global force in content distribution with exceptional vision and conviction. It is an extension of the major TV and multimedia content creator, Banijay Group, which in five years has grown into a worldwide entertainment powerhouse. Banijay International is the owner of a wide portfolio of programming rights, originating both from within the Banijay Group companies as well as the very best third party properties from leading independents around the world. It is confident about its ability to exploit rights on a global scale and optimise the value of its programming operating with the nimble approach of a boutique distributor combined with the muscle of a large, cost effective group structure. Its portfolio is strong, relevant, bold and brash, spanning the genres of factual, compelling game shows, reality hybrids, serial dramas and finished programmes. Banijay International delivers content that's fresh and innovative, with wide appeal. STV Productions
STV Productions is one of the UK's leading content businesses, with ambitious plans for growth and expansion in the UK and overseas. The company has a record of success across a range of genres including drama, factual and entertainment, producing a wide range of programmes for a variety of networks, including Catchphrase and Fake Reaction for ITV and ITV2. Further commissions include ratings success Antiques Road Trip, including a celebrity version, for BBC One and Two, drama The Poison Tree for ITV1 and quiz show The Lie for STV and TV3. In 2013, STV Productions was awarded Best Single Documentary by BAFTA Scotland for Fire in the Night, a feature documentary for BBC Scotland to mark the 25th anniversary of the Piper Alpha disaster. Upcoming productions include new entertainment show Let me Entertain You for ITV and quiz show The Link for BBC One. STV Productions also works in partnership with US production company, Kinetic Content, licensing original formats in their respective companies and developing new formats, such as the Perez Hilton Super Fan entertainment series for ITV2. GroupM Entertainment
GroupM Entertainment UK (GME) was launched in 2009 with the aim of financing original IP in partnership with broadcasters and producers. Our strategy is to back great ideas from producers to realise the broadcaster's full ambition. We are a co-producer on all of our shows and have joint control together with our production partners over all commercial aspects to the show, including distribution. GME is one of the UK's largest sources of original primetime content. GME is part of GroupM, the leading global media investment management operation. TV3 Group
Launched in 1998, TV3 is the largest commercial channel in Ireland with an 11% market share for Adults 15+, reaching over 2.6 million individuals each week and over 3.6 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, UTV, Channel 4 and Sky 1 combined. TV3 Group remains Ireland's only free-to-air national commercial broadcast company, a status which allows them to represent and provide for viewers independently and without vested interests. The network continues to differentiate itself through an emphasis on Irish and home produced programming, with approximately 40% of its current schedule produced in Ireland. The development of the brand new TV3 Sony HD Studio has allowed for the production of bigger formats and even better content for distribution - giving scope for greater impact in the international market. Today, TV3 Group has firmly established itself as the leader in TV entertainment in Ireland. While TV3 strikes the perfect balance between light hearted fun, home-grown daytime viewing and authentic original programming, it's sister channel 3e, which was re-branded in 2009, targets a slightly younger audience, continuing to grow across all demographics year-on-year. Red Arrow International
Red Arrow International is a leading worldwide programming sales-house with a broad selection of scripted, factual and format titles from Red Arrow's global portfolio of production companies, outstanding third-party creators and digital-content partners. In addition, Red Arrow International is a prolific co-producer and provides substantial production financing to a wide array of highly-acclaimed scripted and non-scripted projects.  Recent global highlights include: "Bosch" (Amazon), "Lilyhammer" (Netflix); "Betty White's Off Their Rockers" (NBC), and "The Taste" (ABC). With offices in Munich, Los Angeles and Hong Kong, the company has global reach and distributes content to over 180 territories around the world. Led by co-MDs Irina Ignatiew and Henrik Pabst, Red Arrow International is part of Red Arrow Entertainment Group, which also includes: 15 production companies across 9 countries; Los Angeles based MCN, Collective Digital Studios; and creative partnerships and joint ventures with STV, Screenz, Sync Media and One Three Media (Mark Burnett / Hearst). Red Arrow Entertainment Group is a wholly owned subsidiary of the ProSiebenSat.1 Group, one of Europe's leading media groups. Contact: ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1199
Fax      +49 [89] 95 07-91199
Email:  Stefanie.Prinz@ProSiebenSat1.com

Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-2322
Fax      +49 [89] 95 07-92322
Email:  Isabelle.Fedyk@redarrowinternational.tv Press release online:
www.redarrowinternational.tv