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Photos Events

Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
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Jobst Benthues
"We want to be part of an idea that becomes a success around the world."
Redseven Entertainment is behind many successful formats, not only at ProSiebenSat.1 but also at various other stations and platforms. Jobst Benthues tells us which formats these are and how Redseven has developed over the years.
Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.
Interview with ProSiebenSat.1 Group CEO Bert Habets
»We are strongly expanding Joyn.«
Interview with ProSiebenSat.1 Group CEO Bert Habets
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