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Photos People

Nina Kaiser
»Teamwork makes the dream work!«
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Germany's next Topmodel
HOW OUR VALUE CHAIN AROUND #GNTM MAKES THE SHOW SUCCESSFUL
"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.
"Germany’s Next Topmodel – by Heidi Klum": From TV Sensation to 360-Degree Experience
It's March 29, 2006, prime time on ProSieben. Lena Gercke hides her face in her hands, the tension is palpable. Then the floodgates open and tears of joy roll down her cheeks. The 18-year-old from Cloppenburg has made it. Heidi Klum and her jury crown the blonde beauty the very first winner of "Germany's Next Topmodel".