ProSiebenSat.1 Group: Best July ratings in five years

Munich, August 1, 2005. The stations of the ProSiebenSat.1 Group continued their success in July as well. Compared to July 2004, the family of stations were able to increase their market share among the 14 to 49 age group by 0.8 percent to 29.4 percent in July, 2005. Thus the Group achieved the best July results in five years (2004: 28.6%; 2003: 27.9%; 2002: 27.0%; 2001: 28.3%).

Once again, Sat.1 ranked among the major winners. With a market share of 11.8 percent, the station achieved the best July result over the last five years. There was a 0.8 percentage points (2004: 11.0%) increase compared to the same period last year. The increase could be attributed to two comedy series, namely Die dreisten Drei (up to 21.9%), Hausmeister Krause (up to 19.3%), and the Telenovela Verliebt in Berlin (up to 22.5%).

ProSieben achieved 11.1 percent among the 14 to 49 age group in July (2004: 12.1%). ProSieben was able to record a high market share with the Docu-Soap Sarah & Marc in Love (up to 21.8%) and with Hollywood box-office hits such as Blow (22.5%) and Proof of Life (19.3%).

kabel eins ended July with a new record. Scoring 5.7 percent (2004: 5.0%), the
station achieved the highest result for any July month in the history of the station. This was due in particular to two new shows, Reklame! Top 10 (up to 11.7%) and Werbung! Das Beste aus aller Welt (up to 8.7%). Furthermore, the K1 Magazine achieved an above-average market share (up to 9.6%).

In July, N24 not only clearly outperformed its competitor n-tv (0.7%) but also scored its best July ratings ever since the stations inception, with a market share of 0.9 percent. Compared with the previous year, the news channel was able to add 0.4 percentage points (2004: 0.5%).

With a market share of 15.3 percent (2004: 15.7%), RTL recorded its worst July rates in more than ten years. Vox climbed to 6.4 percent this July (2004: 5.4%), Super RTL achieved a market share of 2.7 percent (2004: 2.3%). n-tv reached 0.7 percent (2004: 0.6%). RTL II managed only 6.5 percent (2004: 8.0%)

Contact:
Alexander Leschinger
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1127
Fax +49 [89] 95 07-1159

E-Mail:
Alexander.Leschinger@ProSiebenSat1.com