ProSiebenSat.1 Group gains market share over the year-ago period

Munich, June 1, 2005. The ProSiebenSat.1 Group followed up on its strong showing in April 2005 by continuing to strengthen its market position in May. The Groups broadcast stations Sat.1, ProSieben, kabel eins and N24 captured a market share of 30.6 percent in May 2005, as compared to 29.5 percent in May 2004 and 31.5 percent in April 2005. Thus, the ProSiebenSat.1 Group continues to lead the field in the German private-sector television market.

Compared to May 2004 (11.2%), Sat.1 increased its market share 1.3 percent to 12.5 percent in May 2005 (April 2005: 12.8%). With powerful programs like the UEFA CL final AC Mailand vs. FC Liverpool (audience share of up to 37.6%), the telenovella Verliebt in Berlin (up to 24.3%), the romantic comedy Eine Prinzessin zum Verlieben (19.2%) and successful TV series like "Der Bulle von Tölz" (up to 18.5%), Sat.1 is one of the most-watched broadcast stations in German private-sector television. Up to 7.16 million viewers (3 years and older) tuned in for the penalty kick shoot-out in the UEFA CL final.

ProSieben garnered a market share of 11.9 percent in May 2005, after 12.3 percent in May 2004 (April 2005: 12.6%). The French blockbuster Die purpurnen Flüsse was this stations most successful broadcast in May, attracting 3.15 million viewers in the 14-to-49-year-old demographic. The American TV series "Desperate Housewives" was again a ratings hit in May, with an audience share of 23.1 percent, after constant ratings of around 20 percent in the months leading up to May.

N24 continued its successful development, capturing an audience share of 0.7 percent in May 2005. The information and news channel asserted its market leadership position over its competitor n-tv (May 2004: 0.5%; April 2005: 0.7%), picking up 0.2 percentage points over the 0.5 percent audience share recorded in May 2004 (April 2005: 0.8%). The broadcast station kabel eins increased its market share to 5.5 percent in May, after 5.3 percent in April 2005 (May 2004: 5.5%).

Thus, the ProSiebenSat.1 Group continued to widen its lead over the broadcast stations marketed by IP. RTL, Vox, Super RTL and n-tv to-gether had a market share of 25.9 percent in May 2005. RTL II had 6.6 percent.

Market leader RTL suffered substantial losses from its year-ago ratings. This broadcast station had an audience share of 16.7 percent in May 2005, 0.5 percent than May 2004 (17.2%) and unchanged from April 2005 (16.3%). Vox captured an audience share of 6.2%, after 5.5 percent in May 2004 (April 2005: 6.1%). Super RTL had 2.5 percent, unchanged from the previous year (May 2004: 2.5%; April 2005: 2.5%), while n-tv had 0.5 percent, as compared to 0.5 percent in May 2004 (April 2005: 0.7%). RTL II captured an audience share of 6.6 percent, which was 1.2 percent less than its audience share in May 2004 (April 2005: 6.2%).