Red Arrow International secures distribution rights to Belgian hit format “Safety First”
Munich, February 26, 2014. Red Arrow
International has secured worldwide rights to distribute SHELTER's
newest Belgian comedy format "Safety First". Created by Tim van
Aelst, the mastermind behind Rose D'Or-winning "What If?" and
Emmy-award winning "Benidorm Bastards", "Safety First" is a ratings
hit on Belgium's VTM, having outperformed its channel average by up
to 63%. Recently, the hit series has won already a very prestigious
award for TV program of the year in Belgium, "de Ha! van Humo".
"For a long time, I thought our shows were lucky shots. But now
'Safety First' did it again: this is not a coincidence anymore",
says Tim van Aelst.
Henrik Pabst, Managing Director, Global Format & Factual
Distribution at Red Arrow International says: "Global hit comedies
'Benidorm Bastards' and 'What If?' proved Tim van Aelst and his
team are comedy geniuses! By smashing VTM's channel average and
raking in comedy awards, 'Safety First' has already shown its hit
potential. It's an honor to continue our successful relationship
with SHELTER!"
About Safety First
"Safety First" is a hilarious feel good comedy series set at the
heart of a security company. Fired from his job as a security guard
and desperate to prove himself, Dirk Porrez finds something to
dedicate his life to in founding security company "Safety First".
He employs his sister, Ingrid, and former colleagues Luc Turlinckx
and Smos. These characters are larger than life, but they still
possess an everyman quality.
Together, these 4 are totally incompetent security guards, who
just about survive through discipline, dedication & friendship,
but Safety First. It's a feel good comedy series about power and
powerlessness, fellowship and solidarity, pride, failure, taking
the punch and getting back up.
Red Arrow International
Red Arrow International is a leading distributor with an extensive
slate of scripted, factual and format designs, guaranteeing a
strong portfolio with programs by Red Arrow Entertainment Group and
third party producers.
Red Arrow International has a unique expertise in packaging,
co-financing and co-producing international drama, such as Netflix'
first original drama "Lilyhammer" and "Jo", starring Jean Reno.
Red Arrow International boasts a strong track record in building
format franchises such as "Benidorm Bastards" with 25 local
versions including NBC's "Betty White's Off Their Rockers", and
ABC's "The Taste".
Red Arrow International has a global reach with offices in
Munich, Los Angeles and Hong Kong and making sales in over 150
territories.
Red Arrow International is part of Red Arrow Entertainment
Group, incorporating 14 TV production companies spanning across 9
countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1
Group, one of Europe's leading media groups.
Contact:
ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
Email: Stefanie.Prinz@ProSiebenSat1.com
Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
Email: Isabelle.Fedyk@redarrowinternational.tv
Press release online:
www.redarrowinternational.tv