Red Arrow International sells “Benidorm Bastards” to Spain’s La Sexta
Munich, March 18th, 2013. Next round
for the "Bastards": after terrific ratings on NBC, International
Emmy and Rose d'Or winning "Benidorm Bastards" are now heading for
Spain. "Los Mayores Gamberros" (local title) will premiere on La
Sexta early 2013.
Carmen Ferreiro, Director of Programmes, says: "We first saw
'Benidorm Bastards' at MIP and we loved it. We are confident that
it will be a rating success".
Axel Böhm, Senior Vice President Sales Spain at Red Arrow
International says: "The 'Bastards' are unstoppable. First
Scandinavia, then the U.S. and UK and now Spain: I'm certain the
'Gamberros' will take La Sexta's audience by storm."
Benidorm Bastards
They're old. They're rude. They're funny. "Benidorm
Bastards" is an outrageous hidden camera show following seven
senior citizens whose mission is to roam the streets and blow the
minds of as many young people as they can.
Created by SHELTER, "Benidorm Bastards" has already been sold to
more than 20 countries, including "Betty White's Off Their Rockers"
(NBC/US), "Pensionärsjävlar" (Kanal 5/Sweden), "Old Ass Bastards"
(ProSieben/Germany), "Benidorm Bastards" (RTL 4/The Netherlands),
"Rollator Banden" (SBS/Denmark), "Bingobanden" (TV Norge/Norway),
"Batrani si Nelinistiti" (TV 2/Romania), "Off Their Rockers"
(FOXTEL/Australia) and "JeulGeoUn In Seng" (tvN/South Korea).
About ATRESMEDIA
ATRESMEDIA is a leading media group in Spain through its
different business lines: Television (Antena 3, La Sexta, Neox,
Nova, Nitro, la Sexta 3, xplora y GolT), Radio (Onda Cero, Europa
FM, Onda Melodía), Cinema, the Internet and
Advertising.
About Red Arrow International
Red Arrow International is a leading distributor with an
extensive scripted, factual and format slate, guaranteeing a strong
portfolio with programs by Red Arrow Entertainment Group and third
party producers.
Red Arrow International has a unique expertise in packaging,
co-financing and co-producing international drama, such as Netflix'
first original drama "Lilyhammer" and "Jo", starring Jean Reno.
Red Arrow International boasts a strong track record in building
format franchises like "Benidorm Bastards" with 25 local versions
including NBC's "Betty White's Off Their Rockers", and "The Taste",
ABC's highest in-season unscripted debut since 2011.
Led by Jens Richter, Red Arrow International has a global reach
with sales to over 150 territories and offices in Munich, Los
Angeles and Hong Kong.
Red Arrow International is part of Red Arrow Entertainment
Group, incorporating 18 TV production companies spanning 9
countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1
Group, one of Europe's leading media groups.
Contact:
ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
Email: Stefanie.Prinz@ProSiebenSat1.com
Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
Email: Isabelle.Fedyk@@redarrowinternational.tv
Press release online:
www.redarrowinternational.tv