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Datum:
30.10.2012
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Red Arrow International: “The Taste” is heading to Ukraine

Munich, October 31, 2012. It's all about the taste! Ukrainian's leading commercial channel 1+1 secures local production rights to "The Taste". In the brand new cooking competition show four top chefs rely only on their taste buds to find the next superstar chef. "The Taste" was created by Kinetic Content, Red Arrow's US production company led by Chris Coelen  David Brook, Marketing and Development Director of 1+1 media, Ukraine: "Ukraine is one of the fastest growing TV markets with a strong appetite for original formats. Since its foundation until today 1+1 has been a channel innovator that constantly introduces the most winning international formats. After the successful adaptation of Hell's Kitchen and Kitchen Nightmares, 1+1 channel decided to develop this sector further. I have no doubt that The Taste will be a sensation in Ukraine." Shakira Hoffmann, Regional Sales Manager Ukraine of Red Arrow International, says, "'The Taste' is one of the hottest shows at the moment. Focusing on the taste of food only as a key element in a competition intrigues buyers around the globe. I am thrilled to partner with 1+1 to bring the show to Ukraine." In the U.S., ABC has ordered eight episodes of "The Taste" in which famed foodies Nigella Lawson and Anthony Bourdain head a distinguished panel of four judges to pit America's most skilled cooks against one another. Additionally, Nine Network Australia and M6 in France secured local production rights. The Taste
Our culinary superstars are going back to basics: The Taste! Both home cooks and restaurateurs are given the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business. The superstar mentors will each coach a team of cooks, who they hand pick based on their dishes alone. In each episode there are two challenges; a team challenge and an individual challenge. At the end of each show the mentors must decide together whom to eliminate. About 1+1: 1+1 - the most popular and most authoritative TV brand among Ukrainian viewers. "1+1" - this is a general entertainment channel with lots of original and journalistic content, as well as the strongest in the country news service. The channel was founded in 1995 as the first Ukrainian commercial channel. In 2010 the company was acquired by Ukrainian businessman Igor Kolomoisky. About Red Arrow International:
Red Arrow International (formerly: SevenOne International) is the worldwide programming sales company of Red Arrow Entertainment Group. By marketing the group's projects and third-party producers, Red Arrow International offers an extensive portfolio of fictional and factual programming plus a strong format line-up.
Led by Jens Richter, Red Arrow International is a gap financer and secures international co-production and co-financing partners. Launched in January 2010, Red Arrow Entertainment Group combines a dynamic and growing group of 18 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ("You Deserve It"; "Deal or No Deal") and Omri Marcus ("Eye Contact"). Red Arrow Entertainment Group is a ProSiebenSat.1 Group company which belongs to Europe's leading media groups, reaching more than 62 million TV households.  About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of 18 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ("You Deserve It"; "Deal or No Deal") and Genetic Entertainment ("Home Sweet Hotel"; "Don't Panic"), and a leading program distribution house. Contact:  ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone  +49 [89] 95 07-1199
Fax      +49 [89] 95 07-91199
Email: Stefanie.Prinz@ProSiebenSat1.com Red Arrow International
Isabelle Fedyk
Medienallee 6
D-85774 Unterföhring
Phone  +49 [89] 95 07-2320
Fax      +49 [89] 95 07-2321
Email: Isabelle.Fedyk@redarrowinternational.tv Press release online:
www.redarrowinternational.tv

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