Red Arrow International’s World Cup Special “Mata Mata” picked up in Scandinavia
Munich, March 17, 2014. Sweden's SVT, Finland's
Yle, and Denmark's DR networks have secured rights to broadcast Red
Arrow International's "Mata Mata". All three public broadcasters
are planning to air the factual 1 x 90' special during their
coverage of the FIFA World Cup 2014.
"Mata Mata" (literally "kill-kill") is the Brazilian term for a
"knockout match", a win-or-go-home battle as well as a metaphor for
life. With unique access to the hidden circles pulling the strings
in the background but also to intimate private moments, "Mata Mata"
follows Brazilian football talents - Danilo, Thiago, Dante - for
almost 3 years in their fight to fulfill their dreams.
Daniel Zackrisson, Acquisitions Executive at SVT: "'Mata Mata'
is the perfect complement to our World Cup coverage. It is exciting
to see the Brazilian boys' journey from the Favelas to the big
arenas."
Anders Bruus, Acquisition Executive (Documentaries &
Factual) at DR says: "We look forward to bringing this unique and
spectacular documentary to our audience leading up to the World Cup
this summer. It's a rare insight behind the closed doors in the
world of football - and a universal story about how little things
can make the big difference in the careers of the young football
talents."
Tim Gerhartz, Senior Sales Manager Scandinavia at Red Arrow
International says: "By peaking behind the closed doors of the
football business, 'Mata Mata' reveals the world of football as
we've never seen it before. Director-producer Jens Hoffmann has
made the perfect special to air during the World Cup."
About "Mata Mata"
Produced by F24 Film for Germany's SWR/ ARD, "Mata Mata" is an
intimate portrait of rising football talents and the world of the
football business.
Telling stories about fame and defeat, about the true lives of
sons, families and their agents, "Mata Mata" features Brazilian
football players starting at age 15 in different stages of their
careers: 17-year-old Danilo, flooded by offers from the most
important European clubs. Bayer Leverkusen's 18-year-old central
defender Carlinhos. FC Bayern Munich defender Dante, still
dreaming of being called to the Brazilian National Team for the
World Cup 2014 at the age of 30.
Crucial changes in fate shape gripping stories - of failure and
success. Without using a narrator, "Mata Mata" links motion picture
images maintaining the look and feel of a feature film with human
stories and defining moments of fear and disappointment, but also
of hope and joy.
About SVT
Sveriges Television (SVT) is the Swedish non-commercial public
service television company. It has the widest range of programming
of all broadcasters in Sweden.
In 2012 SVT1 was the biggest national channel and also received
the highest ranking by the Swedish audience. Today SVT operates
eight channels - seven national: SVT1, SVT2, SVT1 HD, SVT2 HD,
SVT24, Barnkanalen, Kunskapskanalen (run together with UR - the
Swedish Educational Broadcasting Company) and one international
channel, SVT World.
All SVT channels are digital only. All are distributed via all
kinds of platforms. Advertising is not allowed but sponsoring of
sports events is. The programming covers the whole genre
spectrum.
About Yle
Yle is Finland's national public service broadcasting company. Yle
operates four national television channels and six radio channels,
complemented by a versatile online supply and simulcast HD
transmissions.
Yle's television channels have always been popular. Today Yle's
share of daily television viewing is approx. 42%. Yle's TV, radio
and internet programmes reach 99% of the Finnish population. 98% of
the people who follow Yle programmes are satisfied with them.
The public considers Yle to be a reliable source of news and
current affairs. The company plays a major role in producing and
presenting drama, factual programmes and documentaries, as well as
lifestyle and entertainment and children's programmes. Yle acquires
annually ca. 5,000 hours of programming from abroad. Yle's public
service also covers special groups and minorities.
About Danish Broadcasting Corporation
(DR)
Danish Broadcasting Corporation (DR) is Denmark's national public
service broadcaster acquiring and showing a large number of
documentary films each week. The weekly primetime
feature-length documentary strand Dokumania on DR2 is showcasing
the world's best award-winning documentary films from all around
the world.
About Red Arrow International
Red Arrow International is a leading distributor with an extensive
slate of scripted, factual and format designs, guaranteeing a
strong portfolio with programs by Red Arrow Entertainment Group and
third party producers.
Red Arrow International has a unique expertise in packaging,
co-financing and co-producing international drama, such as Netflix'
first original drama "Lilyhammer" and "Jo", starring Jean Reno.
Red Arrow International boasts a strong track record in building
format franchises such as "Benidorm Bastards" with 25 local
versions including NBC's "Betty White's Off Their Rockers", and
ABC's "The Taste".
Red Arrow International has a global reach with offices in
Munich, Los Angeles and Hong Kong and making sales in over 150
territories.
Red Arrow International is part of Red Arrow Entertainment
Group, incorporating 15 TV production companies spanning across 9
countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1
Group, one of Europe's leading media groups.
Contact:
ProSiebenSat.1 Group
Stefanie Prinz
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-1199
Fax +49 [89] 95 07-91199
Email: Stefanie.Prinz@ProSiebenSat1.com
Red Arrow International
Isabelle Fedyk
Medienallee 7
D-85774 Unterföhring
Phone +49 [89] 95 07-2322
Fax +49 [89] 95 07-92322
Email: Isabelle.Fedyk@redarrowinternational.tv
Press release online:
www.redarrowinternational.tv