Sat.1 and ProSieben to extend 16:9 services
Unterföhring, February 14, 2008. The channels Sat.1 and ProSieben will be extending their wide-screen 16:9 services. Since January 2008 both ProSiebenSat.1 flagship channels have progressively been broadcasting their content in this format. More than three million households in Germany already equipped with the necessary flat screens will be able to use the technological possibilities of their TV sets to the full. With this strategic decision for 16:9, the ProSiebenSat.1 Group is focusing on technological developments most relevant to its viewers.
For this reason, from February 16, the Group will terminate its HDTV activities for the time being. Distribution of the two Free TV services Sat.1 HD and ProSieben HD via satellite, cable and DSL will be temporarily suspended from February 16 until 2010. From 2010, the Group will have at its disposal a third digital satellite transponder with capacities for HD programs. Market penetration of HDTV services in Germany has not met expectations since the start of the two high-definition channels in October 2005. Currently, not more than 150,000 households can receive Sat.1 and ProSieben in high-definition quality.
Contact:
Eva Rössler
ProSiebenSat.1 Produktion
Gutenbergstraße 4
D-85774 Unterföhring
Phone: +49 (0)89/9507-6144
Fax: +49 (0)89/9507-6149
E-Mail:
Eva.Roessler@P7S1Produktion.de
Internet:
www.P7S1Produktion.com