Q3 STATEMENTS

The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.

“UKIMWI” is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. Ukimwi is Swahili, and it means AIDS. The children from the elementary school put the word together using lots of little wooden sticks.

In this interview, Heidi Brückl, Henning Kruse and Tobias Gramann tell us how they produced "The Taste" under pandemic conditions and what challenges they had to overcome.