It's March 29, 2006, prime time on ProSieben. Lena Gercke hides her face in her hands, the tension is palpable. Then the floodgates open and tears of joy roll down her cheeks. The 18-year-old from Cloppenburg has made it. Heidi Klum and her jury crown the blonde beauty the very first winner of "Germany's Next Topmodel".

For more than 20 years, ProSiebenSat.1 employees have supported social initiatives with their expertise in a wide range of areas.

Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.