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Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
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Interview with Group CEO Bert Habets
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Commerce & Ventures
Shaping the future of sports together
With a combination of capital and media volume, the investment vehicle SevenGrowth acquired a stake in Urban Sports Club in June 2021 – the fastest growing sports and fitness platform in Europe.
Heidi Brückl
»The expression 'rise to the occasion' takes on new meaning.«
In this interview, Heidi Brückl, Henning Kruse and Tobias Gramann tell us how they produced "The Taste" under pandemic conditions and what challenges they had to overcome.
Daniel Koller
»The silted bottles are a piece of German history.«
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.
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