The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.

In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.

We talked to Nina Kaiser, co-founder of the 4GAMECHANGERS Festival - about the turbulent beginnings in 2016, her very personal festival highlights as well as challenges that had to be overcome.