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Business Year 2024

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Daisy Rosemeyer-Elbers, Vanessa Frodl und Nathalie Galina
How synergies between video-on-demand and free-tv lead to success
The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.
Alexandra Brandner
»With our new masks, we’re going the extra mile!«
In her studio in Mühldorf am Inn, Bavaria, she creates the famous full-body costumes for the show "The Masked Singer" on ProSieben.
Germany's next Topmodel
HOW OUR VALUE CHAIN AROUND #GNTM MAKES THE SHOW SUCCESSFUL
"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.