ANNUAL REPORT

The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.

As a matter of conviction, Seven.One Entertainment Group decided to take a strong stance and afford far greater scope to socially relevant topics in its programming in 2021.

Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.