History
MARCH 2024
MARKUS BREITENECKER JOINS THE EXECUTIVE BOARD OF PROSIEBENSAT.1 MEDIA SE AS CHIEF OPERATING OFFICER (COO) AND CHRISTINE SCHEFFLER LEAVES THE COMPANY ON THE BEST OF TERMS
In order to further strengthen the strategic focus on the Entertainment segment in the Executive Board, the Supervisory Board of ProSiebenSat.1 Media SE appoints Markus Breitenecker (55) to the Group Executive Board with effect from April 1, 2024. The Austrian media manager Markus Breitenecker has headed the ProSiebenSat.1 Group's business in Austria as CEO since 1998. During this time, he has built ProSiebenSat.1 PULS4 into the largest private television group and Joyn into the country's largest streamer.
Christine Scheffler's contract will be terminated on March 31, 2024. As CHRO, she reorganised HR work within the Group, recognised the relevance of sustainability at an early stage and confidently managed the interests of internal stakeholders during the coronavirus years.
FEBRUARY 2024
PROSIEBENSAT.1 AND RTL DEUTSCHLAND COOPERATE IN THE FIELD OF ADVERTISING TECHNOLOGY TO BECOME LESS DEPENDENT ON US AD TECH COMPANIES
The media companies ProSiebenSat.1 and RTL Deutschland agree to cooperate in the field of advertising technology. The aim is to link the offerings of the Group's own technology companies in order to enable advertising customers to run comprehensive advertising campaigns via the platforms of both partners. In this way, they want to become more independent of the large US ad tech groups. The cooperation enables the linking of digital and linear video reach and the programmatic booking of campaigns across various TV formats. It is also open to other broadcasters and publishers in Europe and is set to expand into other countries in the future.