History
May 2026
LUCA POLONI APPOINTED AS GROUP CHIEF OPERATING OFFICER
Since May 2026, Luca Poloni has been a member of the Executive Board of ProSiebenSat.1 Media SE and Group Chief Operating Officer (COO). His appointment by the Supervisory Board reflects the increasing relevance of technology, digital business models as well as data and artificial intelligence for the Group’s future development. In his role, Luca Poloni is responsible for Growth & Digital Business, Technology, Data & AI, Content Operations, Distribution, and Human Resources.
Poloni joined ProSiebenSat.1 in October 2025 and has worked closely with Group CEO Marco Giordani ever since. He brings more than 30 years of international leadership experience in the fields of technology, innovation, and digital transformation. Over the past ten years, he has held various leadership positions within the MFE Group; most recently, he served as Group Chief Technology Officer (CTO), overseeing IT and broadcast technology.
ASSET DIVESTMENTS IN THE FIRST HALF OF THE YEAR
In the spring of 2026, ProSiebenSat.1 completed several asset divestments. Through ongoing evaluation of the portfolio, new owners were found for the divested companies to support their next phase of growth.
The Connected TV marketing entity esome and the retail media specialist Kairion were sold to Pivotum Capital, an investment firm focused on technology and digital companies.
This was followed by the sale of the mobility platforms billiger-mietwagen.de (under the umbrella of FLOYT Mobility GmbH) and CamperDays. While billiger-mietwagen.de was also sold to a consortium led by Pivotum Capital, CamperDays went to a group of private investors.
In April 2026, ProSiebenSat.1 also sold its North American creator business, operating under the Studio71 US brand, to Fixated LLC.
With these transactions, ProSiebenSat.1 is further advancing its strategic focus on the Entertainment business in the German-speaking region.
PROSIEBENSAT.1 ORGANIZES ITS BUSINESS INTO TWO SEGMENTS
Since the 2026 financial year, the ProSiebenSat.1 Group has been organized into two segments: Entertainment and Commerce & Dating.
The Entertainment segment remains the core of the Group and combines linear and digital entertainment platforms with the content, distribution, and sales businesses. New additions include SevenVentures, SevenAccelerator, and marktguru.
In the Commerce & Dating segment, the previous Commerce portfolio and the Dating & Video business were merged. This includes flaconi and Jochen Schweizer mydays on the commerce side, as well as dating and entertainment platforms such as Parship, eharmony, LOVOO, MeetMe, and Skout. AdTech companies such as Virtual Minds are also part of this segment.
The new structure sharpens the focus on the core entertainment business and reflects a value-optimizing portfolio strategy for the future.
Influencers are some of the most compelling brand ambassadors of our time. Studio71 boasts one of the world’s largest rosters of the most popular social media stars with the broadest reach.
The success story of our ProSiebenSat.1 Audio Unit as the leading sales force in the German-language podcast market
Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.