NEW HIGH-TECH HOME FOR THE NEWS
In September, ProSiebenSat.1 celebrated the premiere of its new news studio – one of the most modern in Europe – as well as the inauguration of the New Campus. All :newstime programs of SAT.1, ProSieben, Kabel Eins and Joyn are now produced and broadcast from here. With :newstime, ProSiebenSat.1 offers high-quality news and reliable information to a broad audience on all platforms. The new 22 square meter studiois equipped with state-of-the-art technology, including four fully automated cameras and a 22-meter- LED screen. This milestone underlines ProSiebenSat.1's commitment to providing people with up-to-date, understandable, objective and unbiased information.
JOYN CONQUERS THE GERMAN-SPEAKING COUNTRIES
Since this summer, Joyn has been available throughout the entire German-speaking region, including Switzerland. This is an important milestone on the way to establishing Joyn as the leading free entertainment platform in the German-speaking region. In October 2024, Joyn also recorded the most successful month in its history in Germany, with a 60 per cent increase in watch time and 45 per cent more monthly video users compared to the previous year, driven by popular shows such as "Promi Big Brother" and "The Voice of Germany". These developments are crucial on our journey to becoming the superstreamer Joyn.
24 HOURS JOKO & KLAAS
After their victory in the 50th episode of "Joko & Klaas vs. ProSieben", Joko Winterscheidt and Klaas Heufer-Umlauf took over ProSieben's Sunday program for 24 hours – with sensational success: ProSieben achieved market shares of up to 24.1 per cent in the 14 to 49 target group. Program highlights included a live walk through Berlin, a show broadcast backwards and an afternoon of games in the Olympic Stadium, where one viewer won EUR 100,000 live on TV. This successful day once again demonstrated the close cooperation between Joko Winterscheidt, Klaas Heufer-Umlauf and ProSieben.
CHANGES IN THE EXECUTIVE BOARD
Markus Breitenecker was appointed to the Executive Board of ProSiebenSat.1 Media SE as Chief Operating Officer (COO). This has further strengthened the strategic focus on the entertainment sector. Markus Breitenecker has been with ProSiebenSat.1 for 27 years, during which time he has successfully developed both the broadcasting group in Austria and Joyn Austria into market leaders. Together with CEO Bert Habets, he will lead the Entertainment segment with a focus on streaming and digital platforms.
Christine Scheffler's contract will be terminated on March 31, 2024. As CHRO, she reorganised HR work within the Group, recognised the relevance of sustainability at an early stage and confidently managed the interests of internal stakeholders during the coronavirus years.
A MATCH MADE IN STREAMING HEAVEN
ProSiebenSat.1 Group and Deutsche Telekom have expanded their successful partnership. Since February, viewers have also been able to stream ProSiebenSat.1 content via their MagentaTV and Telekom hardware. Thanks to the cooperation, popular programs are available to view directly via the latest MagentaTV hardware. The expanded collaboration extends Joyn's reach, opens up new marketing potential and underlines both partners’ commitment to creating innovative and attractive streaming experiences for a broad audience.
PROSIEBENSAT.1 AND RTL DEUTSCHLAND COOPERATE IN THE FIELD OF ADVERTISING TECHNOLOGY TO BECOME LESS DEPENDENT ON US AD TECH COMPANIES
In February 2024, ProSiebenSat.1 and RTL Deutschland entered into a groundbreaking advertising technology partnership to create a European alternative to US technology. The aim of the cooperation is to link the two companies’technologies and enable advertisers to run cross-platform campaigns. The AdTech initiative, which is also open to other European broadcasters, not only strengthens the technological independence of both partners but also sets new standards for innovation in marketing.