History

Strong gains for ProSiebenSat.1: The reach of the channel family increased significantly in the key target groups for sales. The group gained +0.7 percentage points among 14-59-year-olds and +0.8 percentage points among young viewers (14-49 years).

At the same time, the streaming platform Joyn also continued its impressive success story. In November and December, Joyn reached historic highs with 12.4 million users each month, doubling its net reach compared to the same months last year. Usage itself also increased significantly: watch time increased by 37% year-on-year, and on-demand usage increased by 57%.

This means that Joyn is not only continually gaining new users – they are also spending more and more time on the platform.

Several successful format launches in 2025 once again demonstrated the diversity and innovative strength of the ProSiebenSat.1 Entertainment brands. On ProSieben, Joko & Klaas quickly established another Saturday evening fixture with "Ein sehr gutes Quiz (mit hoher Gewinnsumme)" (A very good Quiz (with a very high prize money)). In the fall, the two entertainers’ new live show won the German Television Award for Best Entertainment Show.

SAT.1 achieved Germany’s most successful reality show launch of the year with "Villa der Versuchung" (Villa of Temptation). The format impressed with its special narrative twist, in which every form of comfort is deducted from the shared prize money, strong personalities, and emotional decisions. The first episodes reached an average of 3.3 million viewers and were also among the strongest program brands of the summer on Joyn.

Another highlight was "The Power" on Joyn. The strategic reality format thrilled viewers with a highly dynamic game of intrigue, alliances, and deception. In terms of video views, it quickly became the most successful Joyn Original of all time and will therefore continue with a new season in 2026.

In 2025, ProSiebenSat.1 increasingly focused on long-term partnerships with influential TV personalities.

With Matthias Killing and Daniel Boschmann, two presenters from "SAT.1-Frühstücksfernsehen" (SAT.1 Breakfast TV) were signed exclusively for several years. Julia Leischik also remains an integral part of SAT.1's programming with her show "Julia Leischik sucht: Bitte melde dich" (Julia Leischik is looking for: Please get in touch).

A particular highlight of the year was the five-year contract extension with Joko Winterscheid and Klaas Heufer-Umlauf. Together with ProSieben and Florida Entertainment, the two entertainers want to continue creating memorable TV moments.

Heidi Klum and ProSieben are also continuing their collaboration. Coinciding with the start of filming for the 20th anniversary season, which was broadcast in spring 2025, the contract with the famous model was extended for several years.

Together, these contract extensions underscore the strategic focus on strong personalities who shape the entertainment profile of the channel family and ensure high recognition across all platforms.

In September 2025, MFE-MEDIAFOREUROPE secured a 75.6% majority stake in ProSiebenSat.1. This move creates a leading European media group covering five key markets with over 210 million people.

Subsequently, in October 2025, the Supervisory Board decided on changes to the Executive Board. Marco Giordani has been appointed new Group CEO, and Bob Rajan is taking over the position of Group CFO on an interim basis. The role of COO will be discontinued in the future.

There have also been changes at Seven.One Media: Nicola Lussana is CEO and the new Chairman of the Management Board. Dr. Markus Messerer and Lennart Harendza will remain on the Management Board as Chief Operating Officer and Chief Revenue Officer.

AUGUST 2025

Seven.One Studios has founded a new production company, studio flitz, which focuses on creator content for streaming and social media. The company is led by Thomas Münzner. The first production is the new season of the Joyn hit "THE RACE" by creator David "Dave" Henrichs. Dave won the Bavarian television award Blauer Panther in October 2025 as producer and participant for the first two seasons.

MAY 2025

Maria Kyriacou (54) has been appointed as new Chairwoman of the Supervisory Board of ProSiebenSat.1 Media SE. At the Annual General Meeting on May 28, 2025, the internationally experienced media executive was newly elected to the Supervisory Board with over 98% of the votes. Following the meeting, the Supervisory Board elected Kyriacou as its new Chairwoman. She succeeds Dr. Andreas Wiele, who did not stand for re-election after three years in office.

MAY 2025

ProSiebenSat.1 has acquired a 65% majority stake in Berlin-based podcast publisher Studio Bummens. With this acquisition, ProSiebenSat.1 is expanding its own podcast production business and bringing it even closer to its sales activities. ProSiebenSat.1 is thus strengthening its position in the German-speaking podcast market with the aim of benefiting from dynamic market growth.

MAY 2025

The first episode of taff aired on May 29, 1995. Since then, taff has demonstrated a keen sense of pop culture and a sharp eye for world events. The tabloid magazine has been entertaining viewers for 30 years with a unique mix of attitude and humor and dominates ProSieben's target audience (14-49 years) in the 5-6 p.m. time slot. What makes taff so special, apart from the stories, are the people behind it: a team of presenters who appear on camera with passion and ease, and an editorial team that puts together a live show at breakneck speed every day.

ProSiebenSat.1 has sold the online comparison portal Verivox to a subsidiary of the Moltiply Group. This step marks an important milestone in the strategic implementation of the stronger focus on the core business Entertainment.

In addition to Verivox, ProSiebenSat.1 also sold its minority stake in Urban Sports Club in the first quarter of 2025.

Finally, in December, the online weather portal wetter.com was sold to FUNKE Mediengruppe.

The divestments underscore the success of the media-for-equity model: The companies have benefited significantly from the reach of the ProSiebenSat.1 channels, and ProSiebenSat.1, in turn, has benefited from the associated increase in value.

MARCH 2025

In March 2025, the first fully AI-generated TV commercial premiered on German television on the ProSiebenSat.1 Group's channels. Seven.One Media developed the innovative commercial for the medical toothpaste Lacalut, making TV history in the process. AI commercials for Nobilia and Freixenet, among others, followed later in the year. With this approach, Seven.One Media is also bringing advertisers to TV who do not currently have their own TV commercials, thus opening up TV as an advertising medium for new customer groups.

MARCH 2025

Matthew Gain has been appointed new CEO of ParshipMeet Group, the world's third-largest dating and video company. Prior to this, the Australian spent nine years in management positions at Amazon subsidiary Audible, most recently as Head of Europe based in Berlin. In his new role, he is responsible for brands such as Parship and eharmony, as well as social entertainment apps such as MeetMe and Tagged.

He succeeded Marc Schachtel, who left the company for personal reasons after 14 years of successful service.