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VISION & STRATEGY

Germany's next Topmodel
HOW OUR VALUE CHAIN AROUND #GNTM MAKES THE SHOW SUCCESSFUL
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Who we are
VISION AND STRATEGY
HOT TOPICS
Publications
Annual Report 2023
Executive Board
Interview with Group CEO Bert Habets
Investor Relations
Annual General Meeting 2024

ProSiebenSat.1 is the home of popular entertainment and infotainment and also a leading independent entertainment and commerce player in the German-speaking region. We will sustainably strengthen this position by focusing on three strategic priorities: We are investing more in programming content, maximizing our reach, and diversifying our monetization.

We are increasing our reach by providing local and relevant live content on our wide range of entertainment platforms and investing in attractive content. At the center of our entertainment strategy is our streaming platform Joyn, with which we serve different media usage interests. With this strategic focus, we are opening up additional opportunities for monetization. At the same time, we are expanding our offerings around our core business entertainment with modern digital services and products in the Commerce & Ventures and Dating & Video segments, thus diversifying ProSiebenSat.1 Group’s revenue profile. Our guiding principle is "Viewers and Users First". This means we put viewers and users at the center of everything we do.

HOT TOPICS
Publications
Annual Report 2023
Executive Board
Interview with Group CEO Bert Habets
Investor Relations
Annual General Meeting 2024
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15 minutes of awareness
15 minutes of awareness
15 minutes of prime-time airtime for Joko Winterscheidt and Klaas Heufer-Umlauf, who won their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces.
Artificial Intelligence mady by ProSiebenSat.1
AI solutions from ProSiebenSat.1 Tech Solutions in action
AI is one of the defining topics of our time. At ProSiebenSat.1, we are using the latest technologies to increase our reach and further drive the monetization of our content.
Kristin & Walter Bierlmaier
Child and career under one roof
Kristin and Walter met 15 years ago at ProSiebenSat.1. Today they have three children. How they reconcile children and career through flexible working hours, home office and a daycare center on campus.
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