VISION & STRATEGY
VISION AND STRATEGY
ProSiebenSat.1 is one of Europe's most dynamic media companies and one of the leading entertainment providers in the German-speaking region.
In the core business Entertainment, the ProSiebenSat.1 Group aims to strengthen its competitive position in the TV and streaming market and establish Joyn as the leading free entertainment platform for everyone in the German-speaking region. A key strategic step is to enable an even closer integration of our linear and digital entertainment offerings in order to optimize synergies and create a seamless user experience.
Investments in our own news editorial team, more local and live programs, and stronger ties to the creator business are increasing the appeal of our content. Through advertising products in the Advanced TV segment, we are consistently monetizing our reach and thus increasing the share of Digital & Smart advertising revenues. Partnerships — for example, in programmatic advertising time trading and distribution — further strengthen our position. In addition, we want to expand Joyn even more into an aggregation platform that bundles content from partners in addition to our own.
In our core Entertainment business, we cover the entire value creation process – from production and distribution to the sales of program content. Sales from TV advertising offerings remain our most important source of revenue, while digitalization is opening up new revenue potential. Our focus is on the German-speaking region, with Germany as our most important revenue market.