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Values

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OUR FIVE VALUES
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PASSION, INNOVATION, COURAGE, GOAL ORIENTATION AND RESPONSIBILITY

Our five values at ProSiebenSat.1 form a common basis for us. They are intended to provide guidance for decisions and our actions, can connect us across segment boundaries, and are already reflected in numerous facets of our work.

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Our five values:
Passion, Innovation, Courage, Goal-Orientation and Responsibility
Passion
PASSION
Passion

We love, what we do
We are passionate about the topics we tackle and proud of what we create. Passion is our constant companion. It motivates us to resolutely reach our goals, forge ahead with determination and always give of our best. The bigger the challenge, the greater our will to succeed. "No can do" is not part of our vocabulary!

Innovation
INNOVATION
Innovation

We believe in ideas
Creativity is an integral part of our DNA. It is the driving force with which we engage people, shape brands and move markets. We love spawning ideas for tomorrow – ideas that can inspire evolution, trigger innovation, bring about revolution. Innovative thinking is vital in every sphere of our company.

Courage
COURAGE
Courage

Courage and curiosity are what drive us
We see change as an opportunity. We question the status quo whenever and wherever it makes sense. We learn from our mistakes. We boldly stand up for what we believe in – irrespective of titles or hierarchies. We trust in our own capabilities and those of our colleagues. We defend our opinions, treat those who have other views with respect, and act constructively.

Goal
GOAL-ORIENTATION
Goal

We think and act as entrepreneur
Each of us devotes their skills to the success of the company. We take responsibility from beginning to end in all matters great and small. We share an awareness and understanding of our goals and know which to prioritize. We always strive for the best solution. Yet we are prepared to compare goals and priorities, adapt these to current events and make adjustments if necessary.

Responsibility
RESPONSIBILITY
Responsibility

We take a stance
We take our social responsibility as a media company seriously and consciously champion relevant issues. We set out to create public awareness and stimulate debate – in our own unique way. Sustainable thinking is the key to the future. And that includes our own. That’s why we act sustainably – both inwardly and outwardly. "We" is more important to us than "I".

HOT TOPICS
Publications
Annual Report 2024
Executive Board
Interview with Group CEO Bert Habets
Investor Relations
Annual General Meeting 2025
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Values
Corporate Culture at ProSiebenSat.1
Five values in the corporate culture of ProSiebenSat.1 form the common foundation for over 7,000 employees. In this interview, five colleagues talk about how they live the values in the ProSiebenSat.1 cosmos.
Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.
Thilo Mischke
The world is abuzz over this documentary report
"ProSieben Special: right-wing, German, radical."
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