PRESSEMITTEILUNG
Datum:
07.10.2009
NEUESTE ARTIKEL
Presse-Archiv
Alle Meldungen sortiert im
Presse-Archiv

Marcel Mohaupt to Be Vice President Strategic Marketing & Business Development at ProSiebenSat.1 Group

Munich, October 8, 2009. Effective January 1, 2010, Marcel Mohaupt (39) will take office as Vice President Strategic Marketing & Business Development at the ProSiebenSat.1 Group. Mohaupt was with the Group from 1992 to 2000, ultimately as marketing manager for station ProSieben. In this new position, he will report to Thomas Ebeling, CEO of ProSiebenSat.1 Media AG.

Said Thomas Ebeling: Im very pleased to have Marcel Mohaupt back on the ProSiebenSat.1 team. He is a proven expert on the industry, and a successful marketing professional. He will be developing strategic marketing concepts for the Group. His duties will range from developing innovative ideas for stations and analyzing new target audiences to studying alternative forms of advertising and tapping new lines of business. I look forward to working with him, and wish him every success in his new job.

Marcel Mohaupt was born in Salzgitter in 1970. After completing a trainee program at ProSieben in 1992-93, he was appointed manager of on-air promotion in 1993, and served as ProSiebens marketing manager from 1995 to 2000. From 2000 to 2004, he was Director Marketing and Communication at UFA Film and TV Produktion; since 2004 he has been Marketing Director at 20th Century Fox of Germany. He earned an international MBA at Steinbeis University in 2005.

SEITENANFANG
Values
Corporate Culture at ProSiebenSat.1
Five values in the corporate culture of ProSiebenSat.1 form the common foundation for over 7,000 employees. In this interview, five colleagues talk about how they live the values in the ProSiebenSat.1 cosmos.
»Joyn is a guarantor for local video«
Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.
Daisy Rosemeyer-Elbers, Vanessa Frodl und Nathalie Galina
How synergies between video-on-demand and free-tv lead to success
The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.