Heidi Brückl
»The expression 'rise to the occasion' takes on new meaning.«
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Our Responsibility

As a media group, we reach millions of viewers and users every day with our TV channels and digital entertainment. We are aware of our social and journalistic responsibility: Through the targeted use of our core competencies, we want to contribute to society and therefore support selected projects and initiatives.

Annual Report 2023
Executive Board Podcast
Interview with Group CEO Bert Habets

Further examples of ProSiebenSat.1 's social commitment and sustainability measures can be found in the information on the areas of action of our sustainability strategy.


Once a year, ProSieben’s logo turns from red to green for Green Seven week. In October 2023, ProSieben holds its 15th Green Seven Week under the banner "Let’s save the planet". Centerpiece of the week is the Green Seven Report: "How Nature can Protect us from Climate Change". The report focuses on four climate heroes, whose ideas offer hope for the future. In addition, ProSieben’s magazine shows "taff" and "Galileo" present easy-to-implement and ingenious, ideas for protecting or improving the climate.

Joko & Klaas LIVE
Schatzsuche Joko & Klaas

Joko & Klaas change lives with their #treasure hunt

Joko & Klaas turn their 15 minutes of free airtime into a whole week of surprises, hiding a suitcase containing one million euros somewhere in Germany. In "Joko & Klaas LIVE: Die Schatzsuche" (Joko & Klaas LIVE: Treasure Hunt), the presenters, together with CosmosDirekt, plunge all of Germany into millionaire fever, revealing a new clue to the treasure’s location every day during their prime time slot. The #Schatzsuche (#treasurehunt) changes and saves lives. The twist is revealed three days after launch. Together with bone marrow donor center DKMS, the two call for 10,000 new stem cell donor registrations to reveal the code for the million-euro suitcase.

A new record, a new millionaire: The #Schatzsuche (#treasurehunt) sets a new record for DKMS, with more than 38,000 registrations in just 72 hours, and the code for the combination lock is revealed to all treasure hunters. Tobias, a 33-year-old scaffolder from Saxony, opens the suitcase and becomes a millionaire live on ProSieben.

Special Olympics
OneTomorrow Special Olympics teaser image
Credits: ProSiebenSat.1 Media SE, Special Olympics Inc.

The Special Olympics World Games, the world’s largest inclusive sports event, was held in Berlin from June 17 to 25, 2023. Athletes with intellectual and multiple disabilities compete in 26 different sports. ProSiebenSat.1 is a partner in a media alliance that reports on the event and shows the highlights of the Special Olympics 2023 on its stations. The broadcasters support the inclusive sporting event as part of their #OneTomorrow sustainability initiative. The media alliance – made up of ProSiebenSat.1, ARD, ZDF, RTL, Bild, DAZN, Deutsche Telekom, Meta, Prime Video, Sky and Sport1 –receives the Horizont Sportbusiness Awards as "Medium of the Year" for outstanding achievements in the sports industry.
The commitment to the media alliance was continued for the Special Olympics National Winter Games in Thuringia in 2024.


Fully inclusive television – for over 30 years, Arbeitsgemeinschaft Behinderung und Medien e.V. (abm) has been raising awareness of the living conditions, concerns and interests of people with disabilities with extensive TV broadcast programs throughout Germany. Since 2000, we have supported the initiative with the magazine show CHALLENGE, which is broadcast on Kabel Eins and SAT.1 GOLD on the first Saturday of every month. The thirty-minute report motivates our fellow citizens with disabilities to participate actively in social life. In addition, CHALLENGE informs non-disabled people about the life with disabilities, diminishes prejudices and promotes inclusive thinking. The youth magazine "yoin" and the talk show "Krauthausen – face to face" are fully inclusive series integrated into the format, with optional subtitles, sign-language interpreters and soundtracks with audio description. This is an important development for the accessible television of the future, which ProSiebenSat.1 Group’s stations are actively shaping.


"Help for Helpers" - this is the motto of the startsocial competition co-founded by ProSiebenSat.1 in 2001, which promotes voluntary work in the social sector. Around 500 experts from business, the public sector and social institutions throughout Germany support volunteer projects in their practical implementation. In a four-month coaching phase, 100 selected initiatives receive professional advice to further develop and implement their ideas. ProSiebenSat.1 employees were involved as coaches and contributed their expertise in various areas. Every year, seven initiatives receive a cash prize of 5,000 euros each for their commitment. In 2023, the Federal Chancellor's special prize went to Kopfsachen e.V., an association that promotes the mental health of young people.


Once a year, ProSiebenSat.1 and other partners award the FIRST STEPS prize to outstanding graduation films by young filmmaker graduates.. ProSiebenSat.1 Group uses its particular significance as a film production and distribution company to promote young, creative filmmakers and facilitate their entry into the media and film industry. FIRST STEPS was founded as a private initiative of the film industry by the producers Bernd Eichinger and Nico Hofmann and is considered the most prestigious award of its kind in Germany, Austria and Switzerland.

Annual Report 2023
Executive Board Podcast
Interview with Group CEO Bert Habets
Artificial Intelligence mady by ProSiebenSat.1
AI solutions from ProSiebenSat.1 Tech Solutions in action
AI is one of the defining topics of our time. At ProSiebenSat.1, we are using the latest technologies to increase our reach and further drive the monetization of our content.
Alexandra Brandner
»With our new masks, we’re going the extra mile!«
In her studio in Mühldorf am Inn, Bavaria, she creates the famous full-body costumes for the show "The Masked Singer" on ProSieben.
Sven Pietsch
Informing with self-awareness and contributing to the formation of opinion
As a matter of conviction, Seven.One Entertainment Group decided to take a strong stance and afford far greater scope to socially relevant topics in its programming in 2021.
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