MATERIALITY ASSESSMENT AND STAKEHOLDER DIALOGUE
The sustainability topics are the result of regular materiality analyses and their validation, the implementation and further development of ProSiebenSat.1’s sustainability strategy, and continual dialogue with internal and external stakeholder groups.
We attach great importance to taking the interests and positions of our stakeholders into account and enable dialogue through various formats. We systematically incorporate the perspectives of the following stakeholder groups: our employees, viewers and users, business partners and advertising customers, suppliers, investors and the capital market, social initiatives and non-governmental organizations (NGOs), society and the public, as well as (media) policy makers and regulators. We enable our stakeholders to communicate their interests and viewpoints to our administrative bodies and the Executive Board through various formats. In the reporting year, the inclusion of stakeholder interests and viewpoints did not lead to any changes in our strategy or business model.
Implementation of the Double Materiality Assessment (DMA)
The DMA forms the central foundation for our sustainability reporting. We already undertook a comprehensive DMA in fiscal year 2023 in accordance with the ESRS principles and criteria. The double materiality assessment approach expands our previous definition of the non-financial reporting: It takes into account both the financial impact of sustainability matters on our company (outside-in perspective, financial materiality) and the impacts of our company on the environment and society (inside-out perspective, impact materiality). We consider a sustainability topic to be material if it is relevant from either a financial or an impact perspective.
Results of the Materiality Assessment
We have identified the following topics as essential for us:
We reviewed the results of our 2023 materiality assessment in 2024 and had them confirmed by our responsible GSO as well as the Executive Board. No adjustments were made to the process or the results. So far, we have conducted a materiality assessment every two years and validated it on an annual basis. A regular update of the assessment is planned for the 2025 financial year.
Further information on the undertaking of the materiality assessment and a list of the identified impacts, risks, and opportunities can be found in our annual report in the chapter "Significant impacts, risks, and opportunities."
A 60-person in-house newsroom has been established for ProSieben, SAT.1, Kabel Eins and all digital platforms. This will be bundled alongside the existing magazine editorial teams under the umbrella of the Seven.One Entertainment Group.
Today, podcasts are no longer limited to the audio feed. Increasingly, they are becoming the starting point for modern creator strategies, giving rise to video podcasts, social content, community formats, and additional reach across a wide variety of platforms. This benefits not only creators, who can expand their content and communities across channels, but also advertisers, who gain new opportunities to reach target audiences in relevant, high-quality environments across various channels.
The success story of our ProSiebenSat.1 Audio Unit as the leading sales force in the German-language podcast market