SUSTAINABILITY STRATEGY AND GOALS
The ProSiebenSat.1 Group is one of the leading entertainment providers in the German-speaking region (Germany, Austria, Switzerland). As a modern media company, ProSiebenSat.1 views economic success and sustainable business practices as inextricably linked.
As early as 2018, ProSiebenSat.1 introduced a Group-wide sustainability strategy with the goal of systematically integrating sustainability considerations into the corporate strategy. This forms the basis for a holistic view of the Group’s economic, environmental, and social performance. From 2021 through October 21, 2025, sustainability targets were also an integral part of the one-year variable compensation for members of the Executive Board of ProSiebenSat.1 Media SE—a further step toward firmly embedding responsible conduct within the company. For further information please refer to the Compensation Report.
Sustainability Strategy
Our sustainability strategy is based on the United Nations Sustainable Development Goals (SDGs): They set global priorities and targets for sustainable development through 2030 and aim to address social, environmental, and economic challenges. The ProSiebenSat.1 Group is doing its part to translate the SDGs into business practices. As part of its strategy development, the Group has identified the following six SDGs as particularly relevant: Quality Education (SDG 4), Gender Equality (SDG 5), Reduced Inequalities (SDG 10), Climate Action (SDG 13), Peace and Strong Institutions (SDG 16), and Partnerships (SDG 17). This has led to the identification of four key areas of action for our sustainability management.
Relevant UN Goals for Sustainable Development (SDGs)
Each of these goals is underpinned by specific guiding principles and groups our areas of action by theme: Public Value & Corporate Citizenship, Diversity & Inclusion, Climate & Environment, and Governance & Compliance. The strategic objectives of these four areas of focus form the foundation for sustainable action across all segments and for all customer groups—viewers, users, and (advertising) clients—as well as for all other stakeholders of the Group.
Action Areas and Principles
Further information on the Action Areas:
Sustainability Ratings
- Organisation
- Evaluation
- CDP
Climate Change - B
- ISS
QualityScore - 2/1/3
(Environment/Social/Governance)
- ISS
ESG Corporate Rating - C
- MSCI
- AA
- Sustainalytics
- 11.0
- Ecovadis
- Silver Status (Top 15%)
- Uhlala
- Pride Champions Seal
As of September 2026
A 60-person in-house newsroom has been established for ProSieben, SAT.1, Kabel Eins and all digital platforms. This will be bundled alongside the existing magazine editorial teams under the umbrella of the Seven.One Entertainment Group.
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