PUBLIC VALUE & CORPORATE CITIZENSHIP

Through our entertainment and commerce offers, we reach millions of viewers, users, and customers across all platforms every day. We are aware of the high level of attention our products attract and recognize that we have a special responsibility because of that: through our offers, and especially our content, we assume a particular societal responsibility and contribute to the public formation of opinion (Public Value). At the same time, we are committed to our society by using our media reach for social causes (Corporate Citizenship).

For ProSiebenSat.1, Public Value means generating societal benefit through programs and campaigns by bringing socially relevant topics to the public’s attention. This commitment is deeply rooted in the program principles of the Medienstaatsvertrag (MStV) (The legal framework for private broadcasting in Germany, setting out rules for programming, diversity of opinion, and the public-interest responsibilities of broadcasters.) for private broadcasting, which requires us to reflect a diversity of opinions and give socially relevant actors appropriate opportunities to be heard. Our code of conduct reinforces this by establishing the promotion of democracy as a core responsibility of our employees. We see it as our central task to present current social and political developments in a way that is understandable and contextualized for our audience.

A testament to our commitment: ProSieben, SAT.1, and Kabel Eins are already recognized as Public-Value-offers - an accolade of their special contribution to the diversity of opinions and programs in Germany in accordance with the Medienstaatsvertrag (MStV).

Since January 2023, we have been producing all news formats in-house. At our headquarters in Unterföhring, a modern studio is available, and our news editorial team is present with a studio in Berlin. With special broadcasts under the title ":newstime SPEZIAL" on SAT.1 and ProSieben, we provide more detailed and up-to-date information. In 2025, the early federal election and political developments in Germany shaped our editorial work. The focus was on topics related to strengthening democracy, with the aim of contributing to free and democratic opinion-forming.

A wide range of documentaries was broadcast during prime time on high-reach slots, for example the series "RONZHEIMER - Wie geht’s Deutschland? Abstieg oder Aufstieg" (SAT.1 and Joyn), "JENKE. Report. Baustelle Deutschland" (ProSieben), and "LINDA ZERVAKIS. Under Attack - Wer Deutschland bedroht und wie wir uns wehren" (ProSieben).

Also noteworthy is the show "Joko & Klaas LIVE", in which hosts Joko Winterscheidt and Klaas Heufer-Umlauf used the airtime they had won in their other show specifically for socially relevant topics: they visualized the importance of the EU under the hashtag #waswärewenn and encouraged viewers to participate in the European elections, or they brought together the chancellor candidates of three major democratic parties to take a stance in #PolitikUndAnstand.

We understand Corporate Citizenship as our responsibility to do good as a company and part of society. Our guiding principle in this regard is: "We stand up for socially relevant issues." We put this into practice by supporting volunteer work as well as social initiatives and organizations. The use of our extensive media reach is particularly impactful: we provide social initiatives and NGOs with heavily discounted or free gross media space. In doing so, we make a significant contribution to raising their visibility and supporting important fundraising campaigns.

Also in 2025, the Group continued to support the implementation of humanitarian aid in the context of the Middle East conflict. ProSiebenSat.1 provided Aktion Deutschland Hilft with pro bono gross media space in 2025.

We are particularly proud of our long-standing partnership with the organization startsocial. In addition to support in the form of media space, employees contribute voluntarily as coaches, jury members, and advisory board members. startsocial promotes voluntary social engagement across Germany by supporting social initiatives through a four-month consulting phase, during which each initiative works together with two coaches from the business sector to tackle its challenges and goals.

In the Entertainment segment, we have been donating unused groceries from the production of "The Taste" to the Munich Food Bank, "Münchner Tafel", for over ten years. We also regularly organize projects for charitable organizations, such as the annual support of the Christmas campaign by the children’s foundation "Die Arche" in Munich.

Further information on the action area "Public Value & Corporate Citizenship" can be found here: