Diversität & Inklusion

Social and economic trends are changing our working world. Demographic development, globalization, changing values, falling employment figures, a growing proportion of women in the workforce, and more people with migrant backgrounds are the conditions under which businesses are operating today. We are convinced that diversity management will help us react to these trends. We appreciate the diversity of the workforce and want to be an attractive employer for skilled workers and young talents. The aim is to align the processes and structures of organizations such that all employees feel appreciated and are motivated to live up to their potential. For example, the company not only publishes a regular interview series on the topic of "Queer in the Job" on its careers page, but also sends out clear signals of a diverse society to the public, as shown by the 2019 TV format "Queen of Drags".    

Only if all employees can freely develop their talents and are motivated to bring in their potential, a wide variety of ideas and thus sustainable success can emerge. Against this backdrop, ProSiebenSat.1 Group signed the Diversity Charter in 2014 and follows the guidelines specified in it. Our internal guidelines also stipulate that employees at all hierarchy levels should be hired exclusively according to objective criteria and promoted solely on the basis of their abilities. We aim to promote diversity within our workforce and advocate equal rights and opportunities in accordance with the guiding principle for the action field of diversity & inclusion.

A well-balanced proportion of women and men in the workforce and management positions plays a significant role in diversity. In 2020, 49.2% (previous year: 49.4%) of employees in the Group were female. The proportion of female managers increased from 34.8% to 35.4% in the reporting period. During the selection process for management positions in the Group, know-how and personal aptitude should be the main deciding factors equally for both women and men. In addition, we have integrated “gender equality” into ProSiebenSat.1 Group’s sustainability strategy as one of the United Nations Sustainable Development Goal (SDG) that is particularly relevant to us. The internal and external communication of this goal sends a clear signal both to potential managers and to decision-makers at all management levels in the selection process.

The ProSiebenSat.1 Group also cooperates with the Arbeitsgemeinschaft Behinderung und Medien e.V. (abm), which is responsible for an extensive and nationwide TV program offers about the living conditions, concerns and interests of people with disabilities. The Group has supported the initiative since 2000 with the TV magazine CHALLENGE, which is broadcast every first Saturday of the month on both Kabel Eins and SAT.1 GOLD. In a half-hour report, people with disabilities are motivated to actively participate in social life in accordance with their respective circumstances. In addition, CHALLENGE brings non-disabled people closer to life with disabilities, breaks down prejudices and promotes the idea of inclusion. As a result, „CHALLENGE" can be the first fully inclusive series to become offered completely barrier-free, i.e. with subtitles, audio description, sign language interpreters and easy language.