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»Innovative forms of advertising are more in demand than ever.«
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»Entertainment is the core of our company«
Board interview with Bert Habets, Group CEO ProSiebenSat.1 Media SE
Daniel Koller
»The silted bottles are a piece of German history.«
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.
Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.