With the "Sauber gedreht!" initiative, the Seven.One Entertainment Group launched an extensive catalog of measures in 2019 to become greener in productions. A total of 14 goals were formulated for ecologically sustainable TV and film productions. The catalog of measures provides production companies with concrete recommendations for action to reduce CO2 emissions and protect resources. Four fields of action have been defined for this purpose:
- avoidance/reduction of CO2 emissions.
- protection of our natural resources
- avoidance of environmentally harmful substances and poisons
- reduction of plastic and waste in general
The commitment of the film and TV industry is also demonstrated by the joint industry declaration for sustainability in film and series production. In addition to ProSiebenSat.1, numerous other industry representatives signed this declaration in February 2020 at the invitation of the State Ministry for Culture and Media in Berlin. The declared aim is to put sustainability more firmly on the agenda in the future and to focus on ecologically as well as economically and socially responsible action.
ProSiebenSat.1 is also a member of the "Green Shooting" task force. Founded in 2017 by MFG Baden-Württemberg, the working group includes the most important German film companies and institutions in German film production, with the common goal of making productions as environmentally and climate-friendly as possible. One important result of the initiative: A broad alliance of industry representatives from the German film, TV and VoD market will produce a large part of their content in a climate- and resource-friendly way from January 1, 2022 and has developed uniform minimum ecological standards for sustainable productions for this purpose. ProSiebenSat.1 is also one of the signatories to the binding voluntary commitment.
