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SUSTAINABILITY PACT FOR THE MEDIA

Florian Hirschberger
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Our Responsibility
ProSiebenSat.1 commits to Sustainability Pact for the Media
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Annual Report 2023
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As a founding member of the "Nachhaltigkeitspakt Medien" (Sustainability Pact for the Media), which was publicly presented as the "Nachhaltigkeitspakt Medien Bayern" (Sustainability Pact for the Media in Bavaria) at the "Medientage München" (Munich Media Days) in October 2022, we want to provide an impetus for the responsible design of a more sustainable media industry. Coordinated by the Bayerische Landeszentrale für neue Medien (Bavarian Regulatory Authority for Commercial Broadcasting), together with other founding members such as Vodafone, Amazon Prime Video, Bayerischer Rundfunk, egoFM, academics and the Bavarian Journalists' Association, we have developed an approach that, in addition to the three pillars of economy, ecology and social issues, also defines journalistic responsibility as an essential component of sustainability in media companies for the first time. Based on these four pillars, guidelines and questionnaires are intended to offer small and medium-sized media companies in particular the opportunity to develop a sustainability strategy and anchor sustainability and public value in the company with a reasonable amount of time and personnel.

Since May 2024, the "Nachhaltigkeitspakt Medien" has also been open to companies based outside Bavaria and aims to further develop its industry-specific understanding of sustainability with stakeholders from the entire German media landscape. In addition, the guidelines were fundamentally evaluated and expanded to include the topic of artificial intelligence. ProSiebenSat.1 is represented on the advisory board of the "Nachhaltigkeitspakt Medien" and is actively involved in its further development.

As a member, the ProSiebenSat.1 Group has committed itself to answering and publishing the main questions of the "Nachhaltigkeitspakt Medien" in the areas of corporate responsibility, environmental sustainability, social sustainability and journalistic responsibility:

In its annual Sustainability Report, ProSiebenSat.1 Group publishes the main developments in the areas of ecology, society and social affairs as well as the most important key performance indicators and targets as part of the non-financial Group statement in accordance with Section 315b (1) and (3) of the German Commercial Code (HGB). This is audited by the external auditors.

Further information on the "Nachhaltigkeitspakt Medien" can be found here.

HOT TOPICS
Publications
Annual Report 2023
Executive Board Podcast
Interview with Group CEO Bert Habets
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