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A look behind the scenes: Accessibility at ProSiebenSat.1

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Alexandra Brandner

»With our new masks, we’re going the extra mile!«

In her studio in Mühldorf am Inn, Bavaria, she creates the famous full-body costumes for the show "The Masked Singer" on ProSieben.

»Joyn is a guarantor for local video«

Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.

"We invest specifically in formats that create closeness"

Marco, 2025 was a year of great change for ProSiebenSat.1. MFE-MEDIAFOREUROPE has been the new majority shareholder since September. You've been the new Group CEO since October. How have the first few months been for you?