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Vita Markus Breitenecker

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Markus Breitenecker

Member of the Executive Board & Chief Operating Officer (COO)

Markus Breitenecker
HOT TOPICS
Publications
Annual Report 2024
Executive Board
Interview with Group CEO Bert Habets
Investor Relations
Annual General Meeting 2025

Markus Breitenecker (born 28 November 1968 in Vienna) has been a member of the Executive Board of ProSiebenSat.1 Media SE since 1 April 2024 and, in his role as COO, is responsible for Strategy, M&A, Marketing, IT & AI, Regulatory Affairs and Sustainability. As COO, he is also responsible for the Seven.One Entertainment Group and Streaming, Platforms & Growth at Joyn.

Markus Breitenecker trained as a lawyer at the University of Vienna in 1992. In 1996, he was appointed CEO of 'The Weather Channel' in Düsseldorf, Germany. In 1997, he took over the position of Head of Sales and Public Media Policy at Kabel Eins (channel of the former ProSieben Media AG) in Munich and has remained loyal to the media group ever since. In 1998, he founded ProSieben Austria and has been CEO of ProSiebenSat.1 PULS 4 Austria ever since. In this role, he has experienced various milestones.

In 2004, he introduced the first Austrian editorial programme window on ProSieben Austria: AustriaNews and Café PULS. 2008 saw the launch of what is now Austria's largest private television channel: PULS 4. In 2013, he was named "Media Manager of the Year" (again in 2017). In 2014, he launched the bestselling and award-winning prime-time show "2 Minuten 2 Millionen - Die PULS 4 Start-up-Show" and 7Ventures Austria. In 2016, he launched the international digital festival "4GAMECHANGERS".

In 2017, he acquired the Austrian TV broadcasting group ATV and made ProSiebenSat.1 PULS 4 the number one TV group in Austria. The live TV streaming product "ZAPPN" was also launched in 2017. In 2018, he published the bestselling book "Change the Game", which he co-authored with Corinna Milborn. In 2019, he launched the 24/7 live news channel "PULS 24". Last but not least, he successfully launched Austria's SuperStreamer JOYN in Austria in 2023.

Nationality: Austrian
Year of birth: 1968

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HOT TOPICS
Publications
Annual Report 2024
Executive Board
Interview with Group CEO Bert Habets
Investor Relations
Annual General Meeting 2025
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"When children do sports, they speak one language."
“UKIMWI” is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. Ukimwi is Swahili, and it means AIDS. The children from the elementary school put the word together using lots of little wooden sticks.
Innovation
Entertainment from every angle
Whether with campfire formats like "The Masked Singer" and "Who's Stealing My Show?" or successful in-house productions like "Germany's Next Topmodel - by Heidi Klum": We stand for the best entertainment. And that at any time, anywhere and on any device.
Commerce & Ventures
Shaping the future of sports together
With a combination of capital and media volume, the investment vehicle SevenGrowth acquired a stake in Urban Sports Club in June 2021 – the fastest growing sports and fitness platform in Europe.