de
de

VITA KATHARINA BEHRENDS

Jolanda Feigl
»Innovative forms of advertising are more in demand than ever.«
Lesen Sie mehr
Who we are

KATHARINA BEHRENDS

KATHARINA BEHRENDS
HOT TOPICS
Publications
Annual Report 2024
Investor Relations
Annual General Meeting 2025
  • Personal Data
  • Year of birth
  • 1966
  • Nationality
  • German
  • Residence
  • Munich
PROFESSIONAL CAREER

since 2022
General Manager (DACH) at MFE - MediaForEurope N.V., Amsterdam/ Netherlands

2018 − 2021
Managing Director GAS, Central and Eastern Europe at NBCUniversal Networks, London/UK, Munich

2009− 2017
Member of the Supervisory Board at A & E Networks German-speaking region

2008 − 2018
Managing Director Germany, Austria and Switzerland at NBC Universal Global Networks GmbH, Munich

2005 − 2007
Director Legal, Business Affairs and Network Development, Member of the Management Board at NBC Universal Germany GmbH, Munich

1999 − 2005
Director Business Affairs and Distribution, Member of the Management Board at MTV Central Europe, Munich

1995 − 1999
General Counsel at Premiere Medien GmbH & Co. KG, Hamburg (now: Sky Deutschland Fernsehen GmbH & Co. KG)

since 1995
Lawyer

Katharina Behrends studied law at the Westfälische Wilhelms-Universität Münster and at the Albert-Ludwigs-Universität Freiburg. She has more than 25 years of experience in management positions at global media groups. She has also held various industry-relevant board positions, for example as a member of the board responsible for television at the Association of Private Media VAUNET and on the board of A&E Germany. Since October 2022, Behrends has been General Manager for MFE-MediaForEurope’s activities in the DACH region. Previously, she held various management positions at NBCUniversal International Networks since 2005, during which time she was responsible for the development and implementation of a comprehensive free/pay TV/SVoD strategy as well as for the company’s digital transformation. Thanks to these many years of experience, Behrends brings with her a deep knowledge of the market environment and the relevant challenges for ProSiebenSat.1 Group’s business segments (including broadcasting and streaming).

HOT TOPICS
Publications
Annual Report 2024
Investor Relations
Annual General Meeting 2025
BACK TO TOP
Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.
»Joyn is a guarantor for local video«
Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.
Bert Habets
»That is the beauty of the brand name: join us and start creating new formats for this platform.«
Our Group CEO Bert Habets was a guest in the “Late Night Berlin” studio and spoke with host Klaas Heufer-Umlauf about his start at ProSiebenSat.1, his plans for the company and the role of the streaming platform Joyn. Watch the complete interview in the video!