In addition to the entertainment shows, ProSiebenSat.1 also aims to raise public awareness of socially relevant aspects through its own unique formats, thematic shows, and campaigns. The key term here is “public value”, which generally refers to how an organization contributes values and benefits to the society. In this context, we have integrated opinions formation and democracy promotion into the core principles of the social responsibility field as part of our sustainability management program. As a media company, we want to incorporate our sustainability goals in an even better way via our TV channels and in the influencer marketing of Digital-Studio71. Through these means, we want to increase our focus on socio-politically relevant topics and address these issues with the young target group.
To ensure journalistic independence and comply with fundamental media regulations, the Group formulated guidelines which are binding for all of the Company’s program makers in Germany. The “Guidelines for Ensuring Journalistic Independence” specify the understanding of the journalistic principles set forth in the Press Code of the German Press Council. In accordance with internal guidelines, journalists and editors working for ProSiebenSat.1 Group must follow the International Federation of Journalists’ Principles on the Conduct of Journalists. According to these principles, they are essentially free to report as they see fit independently of social, economic or political interest groups. As a media company, political independence is of the utmost importance to us. Cash and non-cash donations to political parties are therefore forbidden unless the donation is approved by the Executive Board of ProSiebenSat.1 Media SE in advance. Generally, editorial content must not be influenced by private or commercial interests of third parties or by personal or economic interests of employees. At the same time, the journalists and editors are aware of their responsibility with regard to the dissemination of information and their contribution to shaping opinions.
ProSiebenSat.1 Group also supports employees who want to get involved in social and voluntary work. As part of our corporate volunteering offers, for example, we sponsor the startsocial competition, which we co-founded in 2001. This involves around 500 nationwide experts from business, the public sector and social institutions supporting volunteer projects with a various focuses, such as migration, social justice or education, in their practical implementation. In a four-month coaching phase, a total of 100 selected initiatives receive expert advice, personal contacts and detailed feedback to further develop atheir ideas and put them into practice. ProSiebenSat.1 employees are involved here as jurors and coaches and contribute their expertise in various areas.